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This study aims to analyze the influence of Digital Marketing, Fomo (Fear of Missing Out), and Influencer Marketing on purchasing decisions for Skintific skincare products in Samarinda City. The study population was Skintific product users in Samarinda City. The study used a purposive sampling technique with a sample o...
Djoko Widagdo · Budi Utami · Dwi Wahyono · Achiruddin Siregar · y 1 más
PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest.METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research us...
Abstract Social media marketing has emerged as a powerful strategic tool influencing consumer perceptions, attitudes, and purchasing decisions in the digital era. With the increasing usage of platforms such as Instagram, Facebook, YouTube, and TikTok, businesses are adopting innovative digital strategies to engage cust...
The devastating Covid 19 pandemic has shifted priorities in the business world to accommodate the new normal that the pandemic has caused. Digital marketing has become a necessity for corporations to keep up with the evolving needs of consumers. With the help of the emerging technologies, corporations have begun embrac...
Machine LearningMarketingeconomics and businesssocial sciences
null Fitra Arlina Nasution · null Dewi Nurmasari Pane
Digital transformation has significantly reshaped marketing strategies in the banking sector. This study examines the effect of Digital Marketing on Customer Loyalty, with Brand Image and Promotion as mediating variables, in the context of Bank Rakyat Indonesia (BRI) in Medan City. A quantitative explanatory research d...
This study aims to analyze the effect of digital marketing strategy and brand awareness on consumer purchase decisions. The research employs a quantitative approach using simple and multiple linear regression analyses to examine both partial and simultaneous effects of the independent variables on the dependent variabl...
Objective: The purpose of this study is to determine and examine how digital influencers fit into digital marketing plans. Because of their extensive audience influence, digital influencers are now essential components of contemporary marketing. Methods: This study takes a descriptive qualitative approach and employs a...
This community service is carried out with the aim that chili farmers and BUMDes players in Siulak Tenang Village can understand and practice digital marketing for the chili seed products they produce and increase the income and economy of the people of Siulak Tenang Village. The chili seed digital marketing training w...
null Satriadi Satriadi · null Cecilia Yeo · null Fitri Handayani · null Ratna Sari · y 1 más
Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and...
2. Zero hungereconomics and businesssocial sciences8. Economic growth
Implementation of Blockchain Technology (BCT) has an important effect on digital marketing to increase the company sales, and develop the customers’ trust, but theimplementation of Blockchain technology in dealing with Digital Marketing is still limited. Therefore, the purpose of this article is to explore how importan...
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