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The purpose of this study was to determine the effect of digital marketing on purchase loyalty with customer satisfaction as an intervening variable on Starbucks products in Sukoharjo. This research method is quantitative. The population in this study was Starbuck Coffee consumers in Sukoharjo. The sampling technique f...
The developing technology and the changing world in this context have led to a digital transformation in the business world as well as individual and social lives. Such a transformation has also manifested itself in the marketing world, and traditional marketing has now begun to be replaced by digital marketing. This t...
Amina Arnaut · Marina Arnaut · M Muzamil Naqshbandi
This chapter explores the possibilities of using blockchain technology in digital marketing practices in the UAE. The research also examines how blockchain may affect digital marketing's contemporary practices to provide recommendations to digital marketing practitioners on utilising blockchain technology. Secondary da...
Progress Internet growth in Indonesia is currently growing rapidly. Shopping activities that previously mostly occurred in traditional markets and supermarkets, with the internet, shopping activities also occur on online buying and selling platforms. This study then contributes to determine the effect of digital market...
The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products. Therefore, the aim of this study is to examine the impact of digital marketing capabilities on busin...
The exponential advancement of digital technologies has reshaped the global e-commerce landscape, driving innovation and creating both opportunities and challenges for businesses. This paper delivers an in-depth analysis of digital marketing strate-gies, including search engine optimization (SEO), social media engage...
Sabrina Layane Silva Costa · Walter Saraiva Lopes · Antonia Francisca da Silva Saraiva · Cleber Augusto Pereira
Marketing digital contábil é um diferencial competitivo para os escritórios de contabilidade, através das mídias digitais. O objetivo foi estudar como tem sido a utilização do marketing digital contábil e sua importância para os escritórios de contabilidade no município de Imperatriz-MA. Foi uma pesquisa de campo, desc...
In an era of technology, digital marketing has evolved many folds. Digital marketing involves advertising delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is a method opted by companies that endorse goods, services, and brands by using online media...
Within the framework of this article, the basics of digital marketing were considered. Digital marketing is a very popular direction in our world, as it is aimed at modern technologies. The article discusses the main features, as well as analyzes the main reasons for the popularity of digital marketing. In conclusion,...
Business and marketing development in the digital economy requires the use of modern technologies and digital platforms. This process provides opportunities to optimize marketing strategies, establish more effective relationships with customers, and develop the brand globally. Through digital marketing, data analytics,...
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