Buscador de Tesis y publicaciones académicas

Digitaalisen markkinoinnin ohjeistus putkialan yritykselle

Niemimaa, Antti

The aim of this Bachelor’s thesis was to research how to make a digital marketing plan and how to market the employer company to consumers using digital marketing tools. The results of the research had to give the employer company fundamental knowledge about digital marketing. In the empirical part of the thesis guides...

Public Perception of Digital Marketing in India: Awareness, Trust, and Ethical Concerns

Mukesh Sahu

Abstract This study investigates public perception of digital marketing in India, focusing on awareness, trust, and ethical concerns. Based on a mixed-method survey of 125 participants, the research identifies high awareness and daily interaction with digital ads, especially on social media. While consumers appreciate...

Digital Marketing and the Sustainable Performance of Small and Medium Enterprises

Edna Mngusughun Denga · Sandip Rakshit

Contemporary marketing innovation embraces digital platforms, and irrespective of where SMEs operate, they are confronted with highly volatile, competitive, and dynamic market conditions. Research shows businesses cannot become profitable and competitive without implementing appropriate digital marketing strategies. By...

Digital Marketing and Customer Loyalty (A Study of Jumia Nigeria Ltd)

Ochuko, Amori Mary1 · Falilat, Olumola Becky

This study investigated the effect of digital marketing on customer loyalty (A study of Jumia Nigeria ltd). This study determined the dimensions of digital marketing using social media marketing, email marketing, affiliate marketing and search engine optimization on customer loyalty. The population of this study were c...

Marketing strategies of using Digital Marketing

Dr. P. Jagatheesh

Demystifying the Research Trend of Content Marketing Research: A Co-authorship and Co-occurrence Analysis

Mrs Barkha · Mrs Deepa

Nowadays, content marketing is a marketing strategy used by marketers to organize, produce, and share information in order to draw in certain audiences and persuade them to make purchases. As a result, marketers are devoting a significant amount of time in producing quality content that raises awareness of their brand...

ANALISIS STRATEGI PEMASARAN DIGITAL PADA TRAVELXISM MENGGUNAKAN DIGITAL MARKETING CANVAS

Ismail Yusuf · Arief Budiman · Irfan Kautsar Melandi

Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi pemasaran digital yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan Digital Marketing Canvas. Tujuan dari penelitian ini adalah dengan mengisi masing-masing sebelas e...

Impact of Digital Marketing in Consumer Purchasing Behaviour

Mrinal Godiyal · Abhinav Mishra

In the digital age, consumer purchasing behaviour has undergone a profound transformation, shaped by the strategic integration of digital marketing. This paper explores the intricate relationship between technological advancements and consumer decision-making in the online marketplace. The evolution of digital platform...

Digital marketing and online freelancing: Assessing the competence and inclusion potential for persons with physical disabilities in Serbia, Croatia, and Montenegro

Milena Lazić · Ivana Domazet · Valentina Vukmirović · Vladimir Simović

Digital marketing and online freelancing offer important opportunities for expanding labor market inclusion of persons with disabilities (PWDs), particularly through flexible, remote work arrangements. However, the existing literature lacks research on the experiences of PWDs in digital marketing and their self-perceiv...

Evolution of Migital Marketing in Africa Amid Covid-19

NIAMA BOUIRIG · JINFALI

Digital marketing is the creation and distribution of content via websites, landing pages, social media platforms, email, and mobile applications. It also refers to the promotion of that content via a range of paid, earned, and owned digital channels, including advertising, content syndication, social, email, text mess...