Buscador de Tesis y publicaciones académicas

Creating a Digital Marketing Plan for a Hospital

Riaz, Waqas

The objective of this thesis was to create a digital marketing plan for a hospital to reach and engage potential customers through digital marketing. The case company was transformed from a small clinic into a big hospital but it was lacking a systemic approach for digital marketing practices in form of a digital marke...

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Zahara, Zakiyah · Ikhsan · Santi, Ira Nuriya · Farid

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends to determine the influence of entrepreneurial marketing through digital marketing capabilities on marketing p...

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN : PERAN MEDIASI DARI PERILAKU KONSUMEN

Muhammad Ali Fikri · Nur Arya Alamsyah

This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 t...

Customer journey and experiences

Larsen, Lizette Vorster

Evaluation of digital marketing success: Dashboards and challenges of data-driven marketing

Larsen, Lizette Vorster

Marketing and IT capability as mediators: The role of digital marketing and orientation on SMEs marketing performance

Rudy Haryanto · Mohammad Hamim Sultoni

The aim of this research is to examine the correlation linking digital marketing and the digital sphere orientation on marketing performance of MSMEs in Indonesia. Then, how information technology capabilities and marketing capabilities can be mediating variables between these three variables. This research uses a quan...

WAYS TO USE DIGITAL MARKETING IN SMALL BUSINESS

Kholmamatov Diyor Haqberdievich

This article presents the theoretical issues of using digital marketing in small business, the main digital marketing channels and instruments, and the analysis of foreign experts' approaches to digital marketing. Reviews of marketing analytics platforms and their role in small businesses.

Developing a digital marketing strategy for a small B2B company – pitfalls to avoid and learning experiences

Nyström, Jesper

Digital marketing is an increasingly important domain for companies to interact with their customers (Visser et al. 2018). Being successful with digital marketing requires marketers to have a good understanding of potential channels and marketing activities – not to mention the knowledge and skill to apply the most rel...

Analysis of Digital Marketing to the Use Digital Payment in QRIS Mobile Banking

Rusdi Hidayat Nugroho · Indah Respati Kusumasari

This research is related to digital marketing and digital payments which are widely used in the business world today. The aim of this research is to determine the influence of digital marketing on the use of digital payment QRIS mobile banking. With several indicators from the independent variable, namely digital marke...

PELATIHAN DIGITAL MARKETING DAN PENGENALAN APLIKASI PENCATATAN KEUANGAN PADA KELOMPOK UMKM SAHABAT MAHNIES DAN KELOMPOK WIRAUSAHA PEMULA (KWP) DI KOTA JAMBI

Ayu Feranika

Penggunaan Digital Marketing dan Aplikasi pencatatan keuangan sangatlah dibutuhkan saat ini. Tujuan dari kegiatan ini adalah Memberikan Pengetahuan tentang pemanfaatan digital marketing dalam memasarkan produk/jasa, serta pencatatan keuangan dengan menggunakan aplikasi, mengetahui bagaimana tanggapan Kelompok UMKM saha...