Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Abdel-Aziz Ahmad Sharabati · Ahmad Ali Atieh Ali · Mahmoud Izzat Allahham · Alhareth Abu Hussein · y 2 más

This research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship. Because these businesses are essential to driving local economies, boosting local economic growt...

The Influence OF DIGITAL Marketing on the Understanding, Skills, Implementation AND Performance OF MSMEs Moderated by Constraints

Gentari, K. (Katri) · Agustina, S. (Sri) · Rakhmalina, I. (Ika) · Heriyana, H. (Heriyana) · y 2 más

Purpose: This study aims to analyze in depth the effect of digital marketing training on improving understanding, skills, and the performance of MSMEs, with constraints as a moderating variable. The background of this research is based on the condition of MSMEs in Musi Banyuasin Regency, which face significant challeng...

A Framework of Digital Marketing Through Knowledge Management

Aying Shuotie · Jirapat Wanitwattanakosol

The role of digital marketing in boosting creative immigrant entrepreneurship in Finland

Suominen Sari Kristiina

Peran Digital Marketing dalam Branding Lembaga Pendidikan Islam

Nurul Shafika · Syahrul Amsari

General Background: In the digital era, Islamic educational institutions face increasing competition requiring adaptive branding strategies through digital platforms. Specific Background: RBE Preschool Unit Al Fikih Orchard Utara Malaysia, established in 2022 and undergoing ownership transition in 2025, adopted digital...

COMPORTAMIENTO DEL CONSUMIDOR EN EL MARKETING DIGITAL: MENCIÓN A LA EMPRESA APPLE

Miñana Bernal, Priscila Renata

Comportamiento del consumidor en el marketing digital empresa apple

Confronting Security and Privacy Challenges in Digital Marketing

Pires, Paulo Botelho · Santos, José Duarte · Pereira, Inês Veiga · Torres, Ana Isabel

This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for...

Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness

Joni Bungai · Heddy Setiawan · Feby Arma Putra · Bayu Purbha Sakti · y 1 más

The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital m...

A Systematic Mapping Study of Digital Marketing and Large Manufacturing Firms: Perspective from Japan

Yukio Y. Murakami · Natsuo Okasaki

The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in consumer behavior in shopping. Business people need to know the proper use of digital marketing in order to effectively target appropriate consumers. Digital marketing describes the use of technology in mar...

Peningkatan Omset UMKM Keripik Ayam Desa Kesiman Petilan melalui Digital Marketing

Hayu Mas Wrespatiningsih · Adie Wahyudi Oktavia Gama · Dewa Ayu Putu Adhiya Garini Putri

ABSTRACTThe COVID-19 pandemic has caused a deterioration in various sectors, the economic sector is the most sector that affected all levels of society, especially MSME. For MSME, the COVID-19 pandemic caused of decreasing their income due to the consumers only focuses on buying basic household needs. In order to help...