Buscador de Tesis y publicaciones académicas

The Growth and Relevance of Social Media in Analytics and Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Digital Marketing Strategies for Tourism Businesses: An Overview of Digital Marketing Strategies for Tourism Industry Members

Esra Topcuoglu Schoen

Exploring Digital Entrepreneurship: A Qualitative Study on New Business Models and Digital Marketing Strategies

Nurlaely Razak · Nur Syamsu · Muhammad Rusli Djunaid · A. Tenriolle

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital...

Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Arnolt Kristian Pakpahan · Ayu Ekasari · Verrel Rhein Indra Setiawan

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce compet...

The paradox of digital marketing: Sustainable framework for effective strategies and regulatory challenges

Taimour Faisal Ahmad Al Serhan · Shanshan Zhang

This research aims to explore the digital marketing paradox in the context of a sustainable framework. It investigates the relationship between usability, customer behavior, and the sustainable digital performance of effective strategies, as well as the regulated usability of e-commerce as a digital platform (including...

THE INFLUENCE OF DIGITAL MARKETING ON SHARIA MSME INCOME (STUDY OF SHARIA MSMEs IN DELI SERDANG REGENCY)

Muhammad Hafizh · Purnama Ramadani Silalahi

The use of digital marketing during the pandemic is very helpful for SMEs in developing their business. The purpose of this study was to determine the effect of digital marketing on MSME business actors in Deli Serdang district. The study used quantitative methods with questionnaire data collection distributed using th...

PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM

Nur Afni Anggraini · Wasiman Wasiman

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digit...

Digital Marketing’s Impact on MSME Performance: Median Influence of Digital Literacy and Brand Awareness

Yekti Asmoro Kanthi · Bagus Kristomoyo Kristanto · Roby Firnando Yusuf

Objective: This study analyzes the influence of digital marketing on digital literacy, brand awareness, and the performance of MSMEs in Malang City, while investigating the mediating roles of literacy and awareness. Research Design & Methods: A quantitative research design was employed using survey data collected from...

THE REVIEW OF DIGITAL MARKETING METAVERSE IN BUSINESS ENVIRONMENT OF GARMENT AND KNITTING ENTERPRISES

Aliev Abdulaziz Ismailovich

The current article concentrates on the key aspects of digital marketing technologies with regard to metaverse. Meanwhile, it examines key elements of digital marketing metaverse utilized in garment and textile enterprises and its advantage to these industries.

An Evaluation of Digital Marketing in Critique

Soumyajit Mahapatra¹

Opinions on a few current and forthcoming marketing trends are discussed in this article. Recent literature and events in the business sector serve as the basis for the material. The study's foundation is secondary data. The research utilises published and online literary sources. Numerous papers, studies, reports, new...