Buscador de Tesis y publicaciones académicas

Impact of Digital Marketing Literacy on Perceived Business Performance of Small & Medium Tourism Enterprises in the Western Province: Special Reference to the Tour Guide Industry

D P N De Silva · C B Wijesundara

"The high pace of digitalisation in the tourism sector has largely changed the nature of marketing practices and competition, especially for small and medium tourism enterprises (SMTEs). As online presence and communication with customers become the main key to survival of tour guides, the latter increasingly need digi...

Kemajuan Dalam Teori Dan Praktik Digital Marketing

Afrizal Zein

Digital marketing telah mengalami perkembangan pesat seiring dengan kemajuan teknologi dan perubahan perilaku konsumen yang semakin terhubung secara digital. Dalam beberapa tahun terakhir, teori dan praktik digital marketing telah bertransformasi dengan memperkenalkan konsep-konsep baru yang memungkinkan pemasar untuk...

Pendampingan Digital Marketing UMKM untuk Tingkatkan Daya Saing Desa Kelaten

Novita Sari · Firmansyah Yunialfi · Hendrawan Harahap · Omega Septiani Gultom · y 4 más

Purpose: This program aims to assist and socialize digital marketing for MSMEs in Kelaten Village to improve their competitiveness in the digital economy era by enhancing knowledge, skills, and market reach through online platforms. Research Methodology: The program was implemented through socialization, training, and...

PENGEMBANGAN WAWASAN DAN INTERPERSONAL SKILL MELALUI SEMINAR MARKETING DI ERA DIGITAL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO

Riza Rachman

Di era yang serba digital seperti sekarang ini dimana perkembangannya juga luar biasa, pemasaran digital (digital marketing) menjadi satu metode baru yang sangat berperan penting dalam memasarkan suatu bisnis, terutama bisnis seperti jual beli online (online shop). Digital marketing dengan segala kelebihannya dibanding...

Digital Marketing and MSME Performance Mediated by Digital Literacy in Southwest Papua

Agilistya Rahayu · Susetyowati Sofia

This study examines the influence of digital marketing on MSME performance in Southwest Papua, with digital literacy as a mediating variable using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. The study applies a quantitative explanatory research design through a survey method, using structur...

Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing

Bambang Sugiharto · H. Harkim · Nirmadarningsih Hiya · Rejekia Vaizal Simanungkalit · y 1 más

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital...

Digital Marketing and Business Growth in India: Opportunities, Challenges and Future Prospects

Pawar, Babasaheb Devram

Abstract Digital marketing has become a major influence, changing how businesses approach their strategies in today's digital world. As more people use the internet, smartphones, and social media, companies can now connect directly with customers and run their operations across different regions. This study looks at ho...

MARKETING DIGITAL E MARKETING DE RELACIONAMENTO COMO ESTRATÉGIAS DE EMPREENDEDORISMO: UMA ANÁLISE EM TEMPOS DE PANDEMIA NA REGIÃO DOS CAETÉS - PA.

ALESSANDRA QUEIROZ DA SILVA · MARÍLIA FREITAS DE SOUSA · NAIARA SILVA FERREIRA · RICARDO DA SILVA SANTOS

Digital Marketing for Newbies: Learn the Basics Without the Jargon

Enrique Ballesteros

<span>Digital marketing has revolutionized the way businesses connect with their customers, but it can be overwhelming for beginners. This article offers a clear and accessible introduction to the fundamentals of digital marketing, removing the complex jargon often associated with the field. Instead of focusing on abst...

A Study on Digital Revolution in the domain of Marketing

Prof. Sujata Rath · Dr Ashamayee Mishra

Connecting with your audience at the proper time and place has always been the goal of marketing. This calls for you to reach out to them today online, where they are already spending time. All marketing activities that take place online are referred to as digital marketing, often known as online marketing. To engage w...