Buscador de Tesis y publicaciones académicas

Pengaruh Strategi Digital Marketing Terhadap Citra Sekolah

Denisa Nurfitriani

This study aims to determine the effect of digital marketing strategies on the image of SD IT An-Nahar Pangandaran. Digital marketing strategies have become an important communication tool in building and strengthening the image of educational institutions, especially in today's digital era. This study employs a quanti...

Trends in the Digital marketing research

Sang, Nguyen Minh

All 1604 Publications on the topic of the Digital marketing research on Scopus for bibliometric analysis!

Marketing digital

Escuela de Negocios

Presentación que explica con gran detalle el marketing digital en la actualidad, cómo tuvo que adaptarse a las nuevas tecnologías para llegar a nuevos targets.

Once upon... imagine the power of storytelling in digital content marketing : advertising effectiveness of visual mental imagery-eliciting storytelling modalities in digital content marketing

Heijden, M.L.W. van der

Cross-Cultural Influences on Digital Green Marketing

Saleem Mushtaq · Beenish Shameem

The increasing integration of digital transformation and sustainability has greatly transformed the modern marketing practices forcing the organizations to embrace new innovative practices that create value to the environment and the consumer. Digital green marketing, which involves combination of sustainability messag...

Sosialisasi Digital Marketing Terhadap UMKM Promo Fostle Dan Babershop Do’a Ibu Di Kabupaten Sleman

null Yohanes Dela Salle Batesa Leu · null Hasim As’ari

This article discusses the results and discussion of the digital marketing socialization program applied to MSME Promo Fostle and Barbershop Do'a Ibu in Sleman Regency. Results from the program include increased online presence, increased sales, and changes in the way these businesses utilize digital strategies. A disc...

Analisis Proses Pengambilan Keputusan Pemasaran Digital pada Pelaku UMKM di Papua

Jusmawati Jusmawati · Siti Nurhayati · Andrian Sah

This study aims to analyze the digital marketing decision-making process of MSME actors in Papua and identify factors influencing their marketing strategies. A qualitative case study approach was employed, combining semi-structured interviews, participatory observation, and documentation of digital marketing materials....

Efektivitas Penggunaan Influencer dalam Strategi Pemasaran Digital

null Ahmad Yusuf Kresna Andi S · null Lilis Setyowati · null Gentri Zulfika · null Edy Sulistiyawan

Digital marketing strategies have come a long way, but a key challenge is reaching an increasingly fragmented audience. In this context, the use of influencers in digital marketing strategies has become an effective alternative. This research explores the effectiveness of using influencers in digital marketing strategi...

dataset for journal entitled DIGITALPRENEURSHIP :ARTIFICIAL INTELLEGENCE USAGE ON DIGITAL MARKETING SUSTAINABILITY

Jordan , Joshua

dataset for journal entitled DIGITALPRENEURSHIP :ARTIFICIAL INTELLEGENCE USAGE ON DIGITAL MARKETING SUSTAINABILITY

Exploring the mediating role of brand trust in the impact of digital marketing and online reviews on purchase decisions for beauty products: A case study on students in solo

null Intan Mustika Jati · null Nicky Gilang Wicaksono · null Ronaldo Muhammad Rachman Jatmiko

The rapid development of information and communication technology has significantly altered the way consumers interact with brands. In the digital era, digital marketing has emerged as a primary strategy for companies to reach consumers and promote their products. The beauty industry, in particular, has undergone a maj...