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Small and Medium Enterprises (SMEs), including the bamboo craft sector in Tulungagung, Indonesia, are vital to the national economy yet face significant challenges in leveraging digitalization for growth. The central issue is understanding how digital tools translate into tangible business performance. This study addre...
In today's fast-paced online environment, a digital marketing agency plays a vital role in ensuring businesses maintain an effective online presence. These agencies are specialized in strategies that harness digital channels, including websites, social media, email, and SEO, to drive traffic, engage customers, and ulti...
This research aims at improving the case company Company X’s marketing plan before beginning its operations. The authors of this thesis are the co-founders of the company, which will be operating in the natural cosmetics industry. According to Company X’s initial marketing plan, the company is planning to implement soc...
case studyeconomics and businesssocial sciencesmarketing
A. Malika Rahmadina Azzahhra · Masyita Auliya Sari · Sutra Karmelia · Troy Welson · y 1 más
The rapid development of social media has generated significant changes in consumer behavior, particularly among the digital generation that increasingly relies on online content as the basis for decision-making. However, micro, small, and medium enterprises (MSMEs) in the food and beverage sector still face challenges...
Jordan Medeiros de Oliveira Oliveira · Jeferson Lucena de Medeiros · Tenessee Andrade Nunes · Gleydson de Freitas Silva · y 3 más
O presente estudo investiga a evolução do marketing no contexto digital, analisando como as práticas tradicionais se transformam diante das novas tecnologias e das mudanças no comportamento dos consumidores. Baseando-se nas definições de Kotler e Keller (2019) e Chiavenato (2020), o trabalho destaca o marketing como um...
Digital marketing practices have had explosive growth in the past decade, especially in the insurance sector of developing countries. In particular, the internet has been instrumental in providing digital marketing services to customers from the insurance sector. The purpose of this study, therefore, is to assess the e...
economics and businesssocial sciencesagriculture, forestry, and fisheriesagricultural and veterinary sciences
Abstract. Digital marketing communication has become an important aspect in the skincare industry, especially in the ever-evolving digital era. This abstract presents an analysis of the use of digital marketing communication strategies of Scarlett Whitening products in the promotion and increase in sales of skincare pr...
Dr. Somabhusana Janakiballav Mishra · Debasish Rout · Dr. Ranjan Kantha
The identification of customer needs in relation to goods and services is a key component of contemporary marketing efforts. This is done by purchasing goods from suppliers through the transfer of ownership. Finding out what customers want, when they want, where they want, and for what price is the process that is ulti...
This study explores the integration of artificial intelligence (AI) in digital marketing, focusing on its impact on marketing practices and the evolving roles of marketers. The research aims to provide insights for professionals and academics by examining how AIdriven content marketing strategies affect consumer behavi...
null Sera Triya Meilida · null Cindy Agnesia · null Balqis Larasati · null Septia Nur Humairoh · y 1 más
The development of digital technology has brought significant changes in marketing strategies, including in the culinary industry such as coffee shops. This study aims to determine the effect of content marketing, social media marketing, and viral marketing on consumer purchasing decisions, with a case study on Cenklik...
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