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The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the entire target audience of the product. The results of the analyzes. We consider a marketing startup as an activity aimed at comprehensive mark...
9. Industry and infrastructureeconomics and businesssocial sciences
With the rapid development of the global LED lighting market, the US, as a significant consumer market for LED lighting, has attracted the attention of numerous international brands. However, entering the US market and achieving brand localization is no easy task, and digital marketing strategies play a crucial role in...
Isaac Owusu Asante · Yushi Jiang · Xiao Luo · Martinson Ankrah Twumasi
Designing a digital marketing strategy that stimulates consumer engagement is vital and challenging for digital marketers. Despite previous research on this topic, little is known about the unpaid (organic) strategies of digital marketing and how they attract web traffic through consumer engagement. Based on the stimul...
organic marketingsocial mediaeconomics and businesssocial sciences
According to previous studies, communication and digital media have an increasing importance in society and in tourism boosting. When it comes to tourism's use of digital marketing, this importance is increased, as it is mostly through digital marketing that it is possible to obtain information about tourists or to get...
tourism managementcityeconomics and businesssocial sciences
This study examines a comparative analysis of traditional marketing and digital marketing: A case of Kathmandu Valley. Effectiveness of marketing is the dependent variable. The independent variables are types of marketing strategy, budget allocation, marketing channel used, technological adoption and competitor influen...
This article aims to examine the role of social media in supporting entrepreneurial marketing activities and analyze its function as a marketing innovation for Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The research method used is library research with a qualitative descriptive approach through an...
YOUSEF AHMAD ALARABIAT · FAWWAZ TAWFIQ AWAMLEH · ALA SHAKEEB AWAD
Abstract This paper tries to explore the relationship between digital marketing performance, business intelligence, and knowledge management in the pharmaceutical sector. In a high-technology environment where the pharmaceutical industry is also caught up in fast changes and keen competition, this study will examine th...
Abimanyu Tuwuh Sembhodo · Adya Hermawati · Endang Fatmawati · I Wayan Ruspendi Junaedi · y 1 más
The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increas...
HF5001-6182economics and businesssocial sciencesManagement. Industrial management
Despite the widespread use of digital marketing platforms, empirical evidence remains limited on the association between digital marketing awareness and purchase decision-making, and on whether these variables differ across buyer types among online shoppers in Davao City, Philippines. This study aimed to determine the...
The present paper is devoted to the impact of digital marketing strategies on consumer purchasing intention within the digital landscape which is quickly evolving. As internet technologies and Digital marketing is becoming more of a phenomenon, as social media websites keep gaining momentum. instrument to influence con...
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