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The advent of the digital age has altered the marketing landscape, forcing companies all over the world to reevaluate their plans and switch from conventional marketing methods to digital marketing platforms. This research study examines the significant transition from traditional to digital marketing while providing a...
This thesis investigates the influence of digital marketing on sales growth at Bulbul Traders, a major jute exporter and producer in Bangladesh. The study's objectives are to understand the significance of digital marketing in driving up sales in businesses and to provide crucial guidance to Bulbul Traders on how to ef...
Sales managementeconomics and businesssocial sciencesmarketing
With the ever-increasing development in information and communication technology and the spread of the internet into personal computers and mobile devices, the promotion of products has become an essential component in the new digital age, mostly thanks to digital marketing. Every day, companies increasingly share info...
media and communicationsSocial Media Marketingtrend in advertising in social mediaddc:330
This study aims to analyze the aspects of digital marketing and marketing strategies to increase sales volume. The method used is quantitative with a survey approach. Data were collected using questionnaire techniques. Respondents in this study were 100 people who met the following criteria: MSME players, engaged in cu...
economics and businesssocial sciencesDigital Marketingmarketing Strategies
In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the com...
Rahmat Riwayat Abadi · null Burhanuddin · Nurul Fadilah Aswar · Annisa Paramaswary Aslam · y 1 más
Local governments are trying to increase MSME’s income by encouraging economic growth through digital marketing. The existence of MSME’s plays a vital role in society because MSME’s greatly influence efforts to increase revenue for the community. The rapid flow of globalization has made technological developments digit...
The rapid expansion of digital technologies and online platforms has transformed the marketing landscape, enabling organizations to reach consumers through targeted and data-driven digital strategies. However, the increased use of digital marketing tools has also raised concerns related to consumer privacy, data protec...
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This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do not implement digital marketing. The purpose of this study is to d...
economics and businesssocial sciences8. Economic growth
This article presents selected findings from a study conducted using Sherrington's methodology, demonstrating the segmentation of consumer audiences using the most common digital marketing tools. The digital transformation of traditional marketing models, mechanisms, and methods has led to the emergence of digital mark...
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