Buscador de Tesis y publicaciones académicas

How small Swiss businesses can grow better through digital marketing

Kulmala, Markus

The commissioner for this thesis was a small Swiss digital marketing agency, YouSelect. The aim of this thesis was to understand the operations of small Swiss companies in the context of digital marketing and to identify areas where they face challenges. The purpose of this study was to help the commissioner understand...

An Exploratory Study on Digital Marketing Strategies in Micro-Enterprises

İbrahim Alkara

Introduction: The aim of this study is to determine the knowledge and usage status of micro enterprises regarding digital marketing applications, to identify the difficulties they face and to reveal their support needs. In addition, the challenges these businesses face in digital marketing, the tools they use most freq...

Transformation of interest in digital marketing in ukraine in the conditions of changing media infrastructure

Olena Afanasieva

The article examines the transformation of interest in digital marketing in Ukraine amid changes in the media infrastructure. It is substantiated that the dynamics of search activity reflect not only changes in the popularity of individual marketing terms, but also deeper structural shifts in the communication behavior...

Improving the Performance of Digital Marketing in the Handicraft Industry Through the Implementation of Digital Marketing Strategies

Fildzah Nurdima · Johan Hendri Prasetyo

The development of digital technology has driven significant changes in marketing activities, especially for Micro, Small, and Medium Enterprises (MSMEs) in the creative industry sector. Although digital opportunities are expanding, many handicraft businesses have not optimized their digital marketing strategies effect...

ADAPTING UNIVERSITY CURRICULUM TO MEET THE DEMANDS OF THE DIGITAL MARKETING INDUSTRY

Renáta Bílková · Miloslava Kašparová

As the workforce becomes increasingly digital, it is crucial that university graduates possess the necessary skills and knowledge to succeed in a world driven by technology. This is particularly true for Gen Z students who are known for their strong affinity towards digital technologies. This article examines the essen...

ЦИФРОВАЯ ТРАНСФОРМАЦИЯ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ: ТЕОРЕТИЧЕСКИЙ БАЗИС

Autoría no especificada

В статье проведено исследование понятийного аппарата маркетинговой деятельности, выделено, что происходящие процессы цифровой трансформации коренным образом изменили маркетинг, превратив его в комплексную системную деятельность в цифровой маркетинговой экосистеме с ориентацией на индивидуальность потребителя. Определен...

Analysis of Digital Marketing Adoption Behaviour in MSMEs in Bengkulu City using the UTAUT-3 Model

Nurul Renaningtias · Pradifta Irsyad Hidayat · Aan Erlansari, S.T.,M.Eng

Micro, Small and Medium Enterprises (MSMEs) are business groups engaged in the economy and are the largest economic actors in Indonesia that support the increase in Indonesia's economic income, Based on the latest data from the Cooperatives and SMEs Office of Bengkulu City in 2019 stated that the total MSMEs in Bengkul...

Edukasi Literasi Media Digital Sebagai Upaya Marketing Digital Di Toko Olahraga 26 Store Pekanbaru

null Noprieka Suriadiman · null Dwi Anindya Harimurti

Era digitalisasi merupakan zaman serba digital yang memanfaat internet, Internet pada era digital saat ini dapat dikatakan begitu praktis, mudah dan efisien ditengah padatnya rutinitas sehari-hari. Di era ini juga terjadi inovasi bidang bisnis yang pemasaran konvensional bergeser ke pemasaran modern menggunakan media d...

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

Yandri Rezziansyah Sitompul · Nisrul Irawati · Rulianda Purnomo Wibowo

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Di...

A Dynamic Process Model for Digital Transformation:

Yoshinori Fujikawa · Kimihiko Kondo · Norio Imai