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Digital Marketing Strategies - Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM)

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THE IMPORTANCE OF DIGITAL MARKETING IN COMPANIES AS A VITAL TOOL

Evelin Pamela Sánchez Brizuela · Jenifer Melissa Zarate · Nataly Mikaela Díaz Giménez · Adrian Manuel Medina Ramírez

Digital marketing (or online marketing) are all the actions and strategies that use the internet, digital devices and online platforms to promote, sell or communicate everything related to products or services, customer service and performance monitoring. . This research focuses on analyzing the importance of it in com...

MARKETING STRATEGIES IN DIGITAL AGE

Manpreet Kaur, Naffy

Abstract The research paper shows the impact of various marketing strategies adopted by firms and how these marketing strategies have helped them to gain customer engagement as well to build their brands. There are a number of marketing strategies discussed and used by the firms. The introduction of PC’s in 1970s marke...

Digital Marketing & E-Commerce Trends

Mrs. Supriya Kashinath · Dr. Eram Khan

The swift progression of digital technologies has profoundly altered marketing methodologies and the framework of international trade. This research investigates the efficacy of digital marketing tactics and delves into emerging trends that are influencing the expansion of the e-commerce industry. The analysis centres...

Digital Marketing in Health and Wellness Tourism

Marco Martins · Ricardo Jorge da Costa Guerra · Lara Santos · Luísa Lopes · y 1 más

Abstract The dissemination of information and communication technologies (ICTs) has altered how society functions, creating the denominated information society. Consequently, digital technologies are significantly reducing information asymmetries between customers and providers. The evolving of internet-based applicati...

La revolución de marketing digital post pandemia COVID 19

Mesa Rodríguez, Breiner Andrés

La pandemia de COVID-19 ha tenido un impacto significativo en el mundo de los negocios y los emprendimientos. La necesidad de distanciamiento social y el cierre de tiendas físicas ha llevado a un aumento en la demanda de compras y comunicaciones en línea, lo que ha convertido al marketing digital en una herramienta ese...

Analysis Influence of Market Orientation and Digital Marketing Capability on The Marketing Performance of Digital Culinary Sector MSMEs In Surabaya City

Whindya Rahmadi Muhammad · Tias Andarini Indarwati

Micro, Small, and Medium Enterprises (MSMEs) are business units that have an omzet under 2.5 billion rupiah per year and have assets under 10 billion rupiah. However, MSMEs take an important role in the Indonesian economy because they have contributed to PDP Indonesia by 60.3%. This Performance was achieved because MSM...

The Influence of Different Digital Content Marketing on Consumer Engagement in The Tourism Sector

Asmara Khairani · Ira Fachira

Social media marketing and change in consumer behavior when traveling in the digital era, present opportunities for tourism sector. Aligned with these facts, digital content marketing becomes more important in improving consumer engagement through social media. Content marketing currently has shifted to a digital world...

Marketing digital como impulsionador do desenvolvimento organizacional das PMEs Digital marketing as a driver of organizational development for SMEs

Brígida Catarina Armando Dgedge Magaio · Nilza Mohamed Ikbal

Ao interligar a empresa às necessidades do mercado, criar valor para os consumidores e gerar oportunidades de expansão e diferenciação, o marketing atua como propulsor do crescimento das organizações. Deste modo, a presente pesquisa teve como objectivo analisar o impacto do marketing digital no desenvolvimento organiza...

Implementation of Digital Marketing Strategy with SOSTAC Model Approach in Increasing the Attractiveness of Prospective New Students

Imroah Muflihah · Hadiah Fitriyah

This study aims to implement a digital marketing strategy using the SOSTAC model approach in increasing the attractiveness of prospective new students. An excellent framework for digital marketing strategy planning is the SOSTAC Model, which stands for Situational Analysis, Objectives, Strategies, Tactics, Actions, and...