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The study's objective is to provide evidence for efforts to develop the Handy Craft business as one of the leading regional products. This development includes the design and implementation of Digital Marketing as a means of business development in increasing sales of Vera Flower MSME products. This study used descript...
Artificial Intelligence (AI) has emerged as a transformative force in digital marketing, fundamentally changing how businesses engage with their audiences. This research explores the various roles of AI in enhancing digital marketing strategies, highlighting its ability to promote personalization, optimize marketing ef...
Consumer awareness of environmental issues has driven businesses to adopt green and digital marketing strategies to influence purchasing behavior. This study examined the impact of green marketing and digital marketing on impulsive buying, focusing on environmentally friendly product attributes, sustainability-focused...
During the Covid-19 pandemic era, digital-based hospital activities were chosen as an alternative solution to support the physical distancing policy. Digital marketing is a digital-based marketing activity to reach customers widely. This study aimed to determine the determinants of suboptimal digital marketing in X Hos...
This empirical study examines the role of digital marketing in strengthening India’s participation in sustainable global trade through an integrated quantitative and qualitative analysis of 150 firms across India and other major economies. The findings indicate that digital marketing adoption significantly enhances sus...
The paper analyzes the level of digital transformation and maturity of Slovak organizations in marketing, focusing on the methods and use of digital communication. The study is based on a quantitative survey that examined digital readiness, strategies, barriers, and technological preferences in marketing practice. The...
ABSTRACT The purpose of this research is to find out digital marketing strategies for empowering MSMEs in Indonesia 2021-2022. Type of data used; secondary and tertiary data. This research method: qualitative data analysis. The problem in this research: what is the digital marketing strategy for empowering MSMEs in the...
Social media has assumed a significant part in marketing strategy. Social networking sites (SNS) serve as a tool for firms to establish direct communication and foster positive interactions with their consumers. A comprehensive analysis of many articles, research studies, reports, newspapers, magazines, and numerous we...
This study aims to identify effective digital marketing strategies for culinary products and demonstrate how digital marketing can enhance the performance of small and medium-sized enterprises (SMEs). The approach used is qualitative, involving the collection of primary data through observations and interviews with rel...
Purpose The aim of this study is to comprehensively investigate, analyze, and articulate a cohesive strategic plan for immersive marketing, intricately interconnecting with content marketing, e-commerce, electronic payments, and engagement strategies, while concurrently exploring the evolving landscape of marketing str...
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