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98.214 resultados para «marketing digital»

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Artículo 2023 Acceso abierto Revisado por pares

The Effect of Digital Marketing Communication in Opening Letter of Credit at Bank BNI Bandung

Ahmed Omer Gafer Alfakiahmed - · Prihartono Aksan Halim -

This article explores the impact of digital marketing communication on the opening of letters of credit at Bank BNI, a leading bank in Indonesia. Digital marketing communication, the use of digital channels to communicate with customers and promote products, has become increasingly popular among businesses, including i...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2023.v05i03.3822
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Artículo 2021 Acceso abierto Revisado por pares

Impact of Digital Marketing on Business

Deepika Arora

Automated or Digital Marketing is the evolution of products, services and brands online. As the name suggests, Digital marketing can be defined as an outlook, a marketing strategy and branding, carried out through digital platforms like Instagram, YouTube etc. This form of merchandising is generally conductedon website...

economics and business social sciences
  • Chitkara University Publications
  • DOI: 10.15415/jtmge.2021.122007
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Artículo 2021 Acceso abierto Revisado por pares

Digital-marketing as an innovation control element

Viktoriia Bondarenko

The article presents the results of the study of the essence and approaches of the interpretation of the concept of "digital marketing", reveals the main tools and methods of this phenomenon. The effectiveness of the impact of the introduction of digital marketing on modern business is determined. The concepts, possibi...

economics and business social sciences
  • Yuri Kondratyuk Poltava Polytechnic
  • DOI: 10.26906/eir.2021.3(82).2369
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Artículo 2025 Revisado por pares

Unveiling the Mediating Role of Intellectual Capital in the Digital Marketing-Marketing Performance Relationship through Digital Strategies among Creative Waste-based MSMEs in Indonesia

Ilahiyah, Mar’a Elthaf · Damayanti, Krisna

Aims: This study investigates the relationship between digital marketing, intellectual capital, and marketing performance in the context of creative industries processing waste and used goods. Methodology: The research reveals that digital marketing has a significant and positive impact on marketing performance, both d...

economics and business social sciences [SHS] Humanities and Social Sciences
  • Sciencedomain International
  • DOI: 10.9734/ajeba/2025/v25i51791
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Study of Marketing Online by Digital Finance

null Nguyen Thi Ngoc The

Online marketing has become increasingly important for businesses in promoting their products and services in the digital era. This paper examines the impact of online marketing on digital finance adoption. The survey method was employed to gather data on the impact of social networking, search engine marketing (SEM),...

economics and business social sciences
  • Al-Kindi Center for Research and Development
  • DOI: 10.32996/jefas.2023.5.2.5
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Artículo 2024 Revisado por pares

Strategi Digital Marketing Melalui Media Sosial Instagram Pada PT. Anugerah Santosa Abadi Di Surabaya

null Yunita Sari · null Jojok Dwiridotjahtjono

One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descrip...

media and communications social sciences
  • Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
  • DOI: 10.61132/menawan.v2i2.253
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Artículo 2024 Acceso abierto Revisado por pares

ANALISIS PENGEMBANGAN KOMPETENSI KARYAWAN DALAM MEMANFAATKAN DIGITAL MARKETING DI TIARA PHOTO DIGITAL

Amir Ali · Dedy Takdir Syaifuddin · Abdul Hakim

Studi ini berfokus pada analisis pengembangan kompetensi karyawan Tiara Photo Digital dalam memanfaatkan digital marketing. Metode pengumpulan data dilakukan melalui wawancara mendalam dengan manajemen, karyawan bagian digital marketing, dan pelanggan, serta observasi terhadap proses kerja karyawan dalam memanfaatkan a...

  • Azramedia Indonesia
  • DOI: 10.62668/jitaa.v3i1.1081
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Artículo 2023 Acceso abierto Revisado por pares

Pemanfaatan Digital Marketing Guna Meningkatkan Daya Saing Produk Usaha Mikro Pasca Pandemi Covid-19 Di Desa Tarai Bangun, Kampar, Riau

Herispon Herispon · Saiful Anuar · Iskandar Iskandar

The 1st edition of PKM Efficiency Digital Marketing activities was carried out in October 2020, and the 2nd Edition of PKM Utilization of Digital Marketing activities was carried out in February 2023, with the target still being home, micro and small businesses in Tarai Bangun Village, Tambang, Kampar, who continue to...

economics and business social sciences 8. Economic growth 3. Good health
  • Indra Institute
  • DOI: 10.58707/ikhlas.v2i2.457
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Artículo 2024 Acceso abierto Revisado por pares

Research on Marketing Strategy of Huishan Dairy Group under the Digital Background

Xiaowen Liu

With the advent of the digital age, the wide application of its technology has a profound impact on the traditional marketing methods, so the marketing strategy that ADAPTS to the market has become more and more important in various industries. As an enterprise with a good reputation, Huishan Dairy Group's products are...

2. Zero hunger economics and business social sciences
  • Darcy & Roy Press Co. Ltd.
  • DOI: 10.54097/qpzfwy89
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Artículo 2026 Acceso abierto

Impact of Digital Marketing Practices on Marketing Activities of Small and Medium Agro-Processing Enterprises

Mr. Khemnar Tukaram Thaka · Dr. Gawali Ravindra Bhaskar

In today's corporate world, digital marketing has become a crucial instrument for product and service promotion. By increasing the value of agricultural goods, creating jobs, and raising farmers' incomes, Small and Medium Agro-Processing Enterprises (SMAEs) are essential to rural economic development. However, because...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.20474709
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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