Buscador de Tesis y publicaciones académicas

Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency

Suci Ayu Sudari · Yuni Pambreni

Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship...

Structural Influence of Digital Marketing Strategies on Purchase Decisions of FMCG Products in Salem District

P. Selvi · Dr. R. Brinda Shree

The increasing penetration of digital technologies has transformed the marketing landscape of the FMCG sector shifting traditional advertising practices toward more personalised and interactive approaches. The objectives of the study were twofold: to examine the structural impacts of digital marketing dimensions such a...

The Influence of E-Wom and Digital Marketing on Purchasing Decisions at Shopee Marketplace in Palembang City

Evelyn Changreani · Anggriani Boru Manalu · Rizki Fatricia Purb · Destriana Putri

The purpose of this study was to analyze the influence of Electronic Word of Mouth (E-WOM) and Digital Marketing on purchase decisions made by consumers on the Shopee marketplace, especially in Palembang City. The use of E-WOM and Digital Marketing has increased significantly with the development of social media and e-...

O USO DO MARKETING DIGITAL COMO UMA FERRAMENTA DA ENGENHARIA DE PRODUÇÃO NO PROCESSO DE DESENVOLVIMENTO DE PRODUTOS

Luísa Gomes Costa · Thalita Rabelo Almeida dos Santos

Este artigo buscou aprofundar os estudos quanto ao uso do Marketing Digital como uma ferramenta da Engenharia de Produção no processo de desenvolvimento de produtos. O Marketing Digital é o marketing realizado em ambiente digital, ou seja, na internet. Ele usa ferramentas como redes sociais, e-mail marketing, sites e a...

Digital Marketing: A paradigm shifts in marketing

Dr. Archana Patil

Developing Digital Marketing Plan: case 1982 House

Pham Duy, Bao

The project's goal is to create a digital marketing plan for a small hotel in Da Lat, Vietnam, to assist promote awareness, broaden client groups, and enhance income. The hotel's digital marketing strategy lays out the actions to follow and lists the supporting tools, as well as demonstrating the applicability of each...

Pemberdayaan UKM Jamaah Masjid Berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Persada, A. G. (Andhika) · Achiria, S. (Siti)

Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing has been a...

Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Andhika Giri Persada · Siti Achiria

Abstract: Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing...

MULTI-CRITERIA CLASSIFICATION OF DIGITAL MARKETING STRATEGIES

Autoría no especificada

This article focuses on the study and systematization of approaches to the classification of digital marketing strategies, which is highly relevant in the context of the rapid digitization of business processes. The relevance of the topic is due to the lack of a unified standardized approach to classification, which co...

Sosialisasi Digital Marketing Serta Pembuatan Linktree dan Instagram Guna Meningkatkan Penjualan di UMKM Kopi Mbah Bongso

null Aisyah Dwi Aulia Islam

This project is motivated by the great potential of coffee as a product that is in demand, especially in the local environment of Babadan Village, Ngajum District, Malang Regency. However, UMKM Kopi Mbah Bongso has difficulty marketing its products online due to lack of knowledge about digital marketing and social medi...