Buscador de Tesis y publicaciones académicas

Marketing Digital Strategy for Promoting Brand of Global Retailer Achieving Sustainability

Bilovodska, Olena · Boienko, Olena · Omelchenko, Volodymyr · Kostynets, Iuliia · y 2 más

Development of the marketing strategy is a necessary process to promote the brand, create and implement the general company’s program. And considering the speed of digital tools’ development, the adaptation of the customer to certain approaches, there is a constant search for new effective strategies and methods of pro...

Impact of digital marketing on consumer purchasing behavior in Kathmandu Valley

Bivek Kumar Yadav · Dhananjay Chaturbedi · Pushkar Neupane

This study examines the impact of digital marketing on consumer buying behavior in Kathmandu Valley. Consumer buying behavior is the dependent variable. The selected independent variables are email marketing, online advertising, social media marketing, video marketing and influencer marketing. The primary source of dat...

Marketing Mentality of the Modern Age: Digital Marketing

V. Özlem Akgün

Meningkatkan Daya Saing UMKM dalam Ekosistem Startup melalui Digital marketing

Irenne Putren · Siti Aisyah Nurrizqi · Islam Ali Akbar

Peningkatan daya saing UMKM (Usaha Mikro, Kecil, dan Menengah) di era digital menjadi sangat penting, terutama dalam ekosistem startup yang semakin berkembang. Salah satu cara efektif untuk meningkatkan daya saing tersebut adalah dengan memanfaatkan digital marketing. Pengabdian kepada masyarakat ini bertujuan untuk me...

From Strategy to Value Creation: An Assessment of Uptake of Digital Marketing Strategy on Financial Performance of Commercial Banks in Kenya

Kimathi Doris Kagendo · Dr. Ntongai David · Karuti Franco Mutua

The strategic adoption of digital marketing innovation has become a critical source of competitive advantage for commercial banks operating in highly digitized and regulated environments. This study examines how digital marketing strategies are embedded within banking operations and translated into measurable financial...

Student Perspectives On Coffee Shop Marketing Management On Campus In The Era Of Digital Business

Najihatul Faridy · Imam Gunanjar

The rapid development of the digital era has significantly influenced marketing practices, including those adopted by coffee shops operating on university campuses. However, many campus coffee shops still face challenges in adapting to digital-based marketing management due to limited facilities, infrastructure, and wo...

EL USO DEL MARKETING DIGITAL Y SU IMPACTO EN EL COMPORTAMIENTO DEL CONSUMIDOR DE LA EMPRESA PATAGONIA

Fernández García, María

El marketing digital y las preocupaciones por la sostenibilidad han experimentado un notable crecimiento en los últimos años, generado cambios en el comportamiento de consumidores y empresas. Este estudio se enfoca en la marca de moda sostenible Patagonia, reconocida por su exitosa estrategia de marketing digital basad...

Digital Marketing Strategy on Increasing Transaction Volume in MSMEs in the Post-Pandemic Era

null Sri Wahyuni

The accelerated digital transformation due to the COVID-19 pandemic has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies to sustain their businesses and increase sales transactions. This study aims to analyze the influence of digital marketing strategies on the increase in trans...

Impact of digital transformation on SME’s marketing performance: role of social media and market turbulence

Muhammad Amin · Madiha Gohar · Irfan Ali

Abstract Despite the rising relevance of digital transformation, there is still a knowledge vacuum due to limited literature available on digital transformation. This study aims to examine the impact of digital transformation on the marketing performance of small and medium enterprises. This research seeks to fill this...

Pengembangan Kompetensi Sumberdaya Manusia Melalui Pelatihan Digital Marketing Di Desa Sumber Rejo Kabupaten Batubara

Melfrianti Romauli Purba · Yeni Rafita Sihombing · Tuty Nainggolan · Jaka Permana · y 1 más

Abstract: Â The current era of digitalization presents significant opportunities for MSMEs (Micro, Small, and Medium Enterprises) to expand their market reach through digital platforms. Digital marketing has become one of the strategic solutions to enhance the competitiveness of local products, introduce them to broade...