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Digital Marketing

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Digital Marketing Analytics

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<b>Digital Commerce on Marketing Performance in Emerging Markets: A Case Study of Supermarkets in Dar es Salaam, Tanzania </b>

Nyangi L. Masanja · William Mboma · Adelina Karugaba

Digital commerce has become a strategic catalyst for competitiveness in retail markets, especially in emerging economies experiencing swift digital transformation. This research investigates the influence of digital commerce adoption on marketing performance within supermarkets in Dar es Salaam, Tanzania. Utilizing the...

PELATIHAN PEMBUATAN KONTEN DIGITAL MARKETING DALAM MENINGKATKAN KOMPETENSI BERWIRAUSAHA MAHASISWA PRODI PENDIDIKAN EKONOMI STKIP PGRI JOMBANG

Diah Dinaloni · Henky Muktiadji · Cahyo Tri Atmojo

One of the strategies of the STKIP PGRI Jombang Economics Education Study Program to achieve the Prodi’s vision, mission and goals is to equip students with competence in the field of entrepreneurship. The rise of digital technology as a form of management change in the business wold cannot be utilized optimally by stu...

Comprehensive Digital Marketing Strategies for Business Growth and Engagement

Marketer, Himani

Explore key digital marketing tactics including social media, SEO, content quality, customer relationships, collaboration, data analytics, mobile marketing, AI integration, and advertising to boost brand awareness and business success.#traveltheworld.dgwebsitepractice.online

PENGARUH INFORMASI PRODUK TERHADAP EFEKTIVITAS KEPUTUSAN PEMBELIAN MELALUI EFEKTIVITAS DIGITAL MARKETING PADA PENGGUNA SHOPEE

Muhammad Azmil Nazar

            Penelitian ini bertujuan mengetahui pengaruh informasi produk Shopee terhadap keputusan pembelian customer. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Informasi Produk (X), Digital MarketingÂ...

B2C Digital Marketing in Retail in Japan and Finland: Impact of Customer Engagement

Alvajärvi, Seina

This study aims to analyze how differences in customer engagement impact B2C digital marketing implementation in the retail industry in Japan and Finland. By benchmarking cultural elements in consumer behavior, engagement and customer loyalty, it discusses types of digital marketing activities that enhance digital mark...

Marketing digital como fidelização do cliente.

Barbosa, Dalilla de Sousa

O presente artigo aborda a importância do marketing digital com ênfase na fidelização de clientes, observando como os aspectos de redes sociais influenciam na decisão de compra. O marketing digital é o conjunto de ferramentas por meio de mídias digitais que uma empresa desenvolve para o alcance de pessoas, a fim de ofe...

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2136, manish

Learn the fundamentals of Digital Marketing including SEO, social media, content marketing, PPC, email marketing, and online branding strategies. This presentation explains how businesses use digital channels to increase visibility, attract customers, and grow online.https://dracoesport.dgwebsitepractice.online/element...

Employing digital twin technology in the pursuit to avert sustainable marketing myopia

Nyquist, Anna-Maria · Farshid, Mana · Brown, Terrence E.

Purpose This study investigates the relationship between entrepreneurial marketing and digital twin technology in sustainable marketing, focusing on overcoming sustainable marketing myopia. It aims to determine how combining these approaches can help businesses avoid the pitfalls associated with short-sighted sustainab...