Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares 1 cita

Pelatihan Digital Marketing dan Optimasi Media Sosial Untuk Meningkatkan Visibilitas UMKM

Ulya Anisatur Rosyidah · Taufiq Timur Warisaji

This community service activity is a collaboration between the Information Systems Study Program at Muhammadiyah University of Jember and RTIK Jember with the Sekar Kartini Jember Women's Consumer Cooperative. From the data collection carried out, it was found that many cooperative members who were MSMEs experienced ma...

• Indonesian Journal Publisher
• DOI: 10.47134/comdev.v5i2.240

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Artículo 2023 Revisado por pares 1 cita

USE OF DIGITAL TECHNOLOGIES AND TOOLS IN THE COMPANY’S MARKETING STRATEGIES

Arthur S. Budagov · Regina V. Molchanova

The article explores the issues of introducing digital technologies and tools into the marketing strategies of modern companies. The impact of digitalization on online promotion, personalization, mobile marketing, data analytics and other aspects of marketing is analyzed. Improving marketing effectiveness allows compan...

9. Industry and infrastructure economics and business social sciences

• The publishing house - SCIENTIFIC LIBRARY
• DOI: 10.36871/ek.up.p.r.2023.10.04.001

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Tesis de maestría 2025 Acceso abierto

Transição para o Marketing Digital: Estudo de caso da marca portuguesa BigZone Jeans

Mandim, Eduarda Alves

A evolução da tecnologia tem feito com que as mais variadas áreas da moda evoluam em termos de processos digitais. Dessa forma, a área do marketing também está a evoluir, tornando este mercado cada vez mais competitivo e exigente. Esta revolução da era digital veio mudar drasticamente a realidade de hoje em dia, trazen...

Relação Emocional Marketing Digital economics and business social sciences

• Portugal
• Portuguese

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Other 2026

DIGITAL MARKETING; Strategi dan Implementasi di Era Bisnis Modern

Hendraningrum,, S.Sos., MM D. (Dr. RR. Adi) · Utami,, M.M.Par D. (Dr. Dwiesty Dyah) · Sujawoto,, S.IP., M.Par F. (Fitra Ananta)

Perkembangan teknologi digital telah mendorong terjadinya perubahan fundamental dalam praktik pemasaran. Digital marketing tidak lagi dipandang sebagai pelengkap strategi pemasaran konvensional, melainkan telah menjadi bagian integral dalam menciptakan nilai, membangun hubungan dengan pelanggan, meningkatkan daya saing...

• Widya Bakti Nusa
• Indonesia
• Indonesian

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Publication 2026

Digital Marketing That Delivers Measurable Results

akash yadav

Discover how data-driven digital marketing helps businesses achieve measurable results. Learn proven strategies to increase website traffic, generate qualified leads, improve conversions, strengthen brand visibility, and drive long-term business growth through effective online marketing.

• Zenodo
• DOI: 10.5281/zenodo.21638842

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Artículo 2026 Acceso abierto Revisado por pares

The Mediating Marketing Capabilities between Entrepreneurial Orientation, Digital Literacy, and SME Performance

Dewi Lestari · Roni Adi · Karlina Karlina

Purpose: SMEs in Batam City still face challenges in maintaining performance due to limited resources, marketing, and digital adoption. This study aims to examine how entrepreneurial orientation and digital literacy affect SME performance, with marketing capability serving as a mediating factor. Methodology/approach: U...

economics and business social sciences

• Goodwood Publishing
• DOI: 10.35912/jakman.v7i2.5763

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Artículo 2025 Acceso abierto Revisado por pares

DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS

Salayeva Quvonchoy Rustam qizi

This paper explores the role of digital marketing in promoting the green economy, focusing on current trends and innovative strategies. It analyzes how companies use digital platforms to raise environmental awareness, promote eco-friendly products, and engage sustainable consumers. The study highlights tools such as so...

economics and business social sciences

• "TADBIRKOR VA ISHBILARMON" LLC
• DOI: 10.67668/mj/2025iss5/524

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing and Performance of Zenith Bank Nigeria PLC

null James Sylvanus Ogbuleka · null Dr. Florence Eguonor Omonzejele

The study was carried out to examine the impact of digital marketing on the performance of Zenith Bank Nigeria PLC, from 2013 to 2022. Website marketing and social media marketing were the factors of digital marketing examined in the study that impacted the performance of Zenith Bank Nigeria PLC for the period under re...

economics and business social sciences 8. Economic growth

• International Journal of Innovative Research...
• DOI: 10.24940/theijbm/2023/v11/i11/bm2311-024

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Artículo 2023 Acceso abierto Revisado por pares

Keberlanjutan Usaha Lemang Tapai Melalui Pendampingan Digital Marketing

null Ratnawili · null Ade Tiara Yulinda · null Agung Kharisma Hidayah · null Anggi Josetio Prayoga

Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) memerlukan suatu strategi dalam pemasaran produknya untuk meningkatkan daya saing serta mengembangkan usahanya salah satunya melalui digital marketing agar mempunyai ciri dan dikenal lebih luas. Pengabdian ini bertujuan untuk memberikan penguatan kepada industri kreat...

economics and business social sciences

• Universitas Muhammadiyah Bengkulu
• DOI: 10.36085/jams.v3i3.5923

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

DIGITAL MARKETING IN MSMES

Shaherah Abdul Malik · Norria Zakaria · Shahrina Othman

This paper comprehensively examines the digital marketing landscape among Micro, Small, and Medium-Sized Enterprises (MSMEs) in Johor, Malaysia. MSMEs contribute to Malaysia's economy, accounting for significant portions of GDP and employment. However, they face mounting pressure to adopt digital marketing strategies t...

economics and business social sciences

• UiTM Press, Universiti Teknologi MARA
• DOI: 10.24191/ij.v12i1.4221

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