Buscador de Tesis y publicaciones académicas

PELATIHAN AGRI-DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI PELAKU AGRIBISNIS

Ahmad Fachri · Juli Adevia · Defri Rahman · Muhammad Farrasky Delas Putra · y 3 más

Di Era Industry 4.0 dan Society 5.0 pemasaran berbasis digital sangat berpengaruh dalam perkembangan bisnis, termasuk dalam bisnis di bidang pertanian. Agri-digital marketing adalah penerapan strategi pemasaran berbasis digital yang khusus diterapkan dalam sektor agribisnis. Namun, belum semua pelaku agribisnis memilik...

HUBUNGAN DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI Z PADA PLATFORM E-COMMERCE INDONESIA

Marie Chrestien Tahalele

Transformasi digital telah mengubah lanskap e-commerce Indonesia dengan GMV mencapai $62,1 miliar pada 2023, dimana Generasi Z mendominasi 73% pengguna aktif platform digital. Penelitian ini menganalisis pengaruh digital marketing dan brand awareness terhadap keputusan pembelian konsumen Generasi Z pada platform e-comm...

The Impact of Digital Technologies on Marketing Effectiveness in the Banking Sector: An Enhanced Evaluation Method

Heorhitsa, Vladyslav

The article explores the impact of digital technologies on marketing effectiveness in the banking sector and presents an enhanced evaluation method – Digital Maturity & Impact (DMI). The method combines an assessment of digital maturity, analysis of technology-driven consumer behavior, and evaluation of marketing strat...

The Role Of Accounting Information Systems Audit In Ensuring The Reliability Of Digital Marketing Data

Desi Astuti · Noviani Noviani

This study aims to analyze the role of accounting information systems audit in ensuring the reliability of digital marketing data through a systematic literature review approach. The main objective is to identify the relationship between the quality of information systems auditing and the accuracy of data used in digit...

Classification of start-ups’ digital marketing adoption experiences: an investigation of characteristics and interactions

Dina El-Shihy · Noha Hassan

Abstract Purpose This study aims to classify various start-ups based on their experiences with digital marketing adoption. It examines the characteristics of these start-ups and how they interact to influence the adoption process. Design/methodology/approach A quantitative research approach was adopted, utilizing quest...

Digital Marketing Course in Paharganj

Upadhyay, Aanchal

A digital marketing course in Paharganj is a short-term, practical program (3–6 months) that teaches skills like SEO, social media marketing, Google Ads, and content marketing, helping students, job seekers, and entrepreneurs build real-world experience and start a career or grow a business online.

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Bao, Wuxia · Yu, Shubin · Hudders, Liselot · Beuckels, Emma

Top-Rated Digital Marketing Course in English

Narsing Rajesh

ODMT proudly presents Telugu’s most advanced Digital Marketing course, now upgraded with cutting-edge AI tools and automation techniques. Whether you're a student, job seeker, entrepreneur, or homemaker, this course is designed to help you build a successful career in Digital marketing.

The Tapi Media – Digital Growth & Marketing Solutions

's Heeren Loo

A professional overview of The Tapi Media, covering our digital marketing services, marketing strategy, creative capabilities, client portfolio, results, and upcoming initiatives. This presentation highlights our approach to building strong brand presence, creating high-value content, generating leads, and driving sust...

Assessing the Use of Artificial Intelligence in Digital Marketing. Evidence from Romanian Companies

Petronela Cristina Simion · Mirona Ana Maria Popescu

Abstract In recent years, artificial intelligence has started to play an important role in digital marketing. Companies are increasingly using this technology to personalize content, improve the performance of marketing campaigns and user experience. According to a Google report published in 2021, Romania is one of the...