Buscador de Tesis y publicaciones académicas

Within the scope of career talks, 'Digital Marketing' was discussed in every aspect

Autoría no especificada

Within the scope of career talks, 'Digital Marketing' was discussed in every aspect.

Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation

Mona Rashidirad · Hamidreza Shahbaznezhad

Digital marketing technologies as a tool for effective management of the financial services provision

Maksym Mykhailiuk · Serhii Popov

The article considers the main theoretical aspects of the introduction of digital technologies into the process of managing banking institutions in order to effectively provide financial services and ensure the competitiveness of the bank. The importance of digitalization as a tool for transforming the business process...

Role of Digital Marketing with Reference to Out of Home (OOH) Media: A Literature Review

Rupa Rawal · amod markale

Marketing plays an important role in launching a renewed era of economic activity and increasing standard of living. Marketing is not a myth of sales but it is an insightful view of the marketing job. Marketing includes not just the elements or mix but it includes a deep research which is a useful and necessary tool fo...

The Effect of Digital Marketing and Financial Inclusion on Business Sustainability through Marketing Performance Culinary Msme’s in Surakarta

Lamidi, · Marjam Desma Rahadhini

This study aims to analyze the effects of digital marketing and financial inclusion on business sustainability through marketing performance. MSME’s are required to be able to adapt to new adaptations and communicate products intensively in marketing to be able to reach consumers directly and reduce costs for the susta...

The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior

Shpresa Mehmeti-Bajrami · Fidan Qerimi · Arbëresha Qerimi

Objectives: This research aims to measure the impact of digital marketing vs. traditional marketing on consumer behavior by analyzing their motives and reasons related to the orientation and purchase of products or services through social media and identifying the differences in marketing strategies used depending on t...

Formation of Complex Value of Enterprise Based on Digital Marketing: The Theoretical Aspects

Oleksandr I. Kononov

The purpose of the article is a theoretical substantiation of the process of forming the complex value of an enterprise based on digital marketing in the current conditions of economic management. According to the results of the carried out study, it was found that it is necessary to generalize the approaches to defini...

ETHICAL CHALLENGES OF ALGORITHMIC PERSONALIZATION AND GENERATIVE ARTIFICIAL INTELLIGENCE IN THE DIGITAL MARKETING ENVIRONMENT

Olha Korotun · Danylo Panasiuk

The article examines the ethical challenges associated with the use of algorithmic personalization and generative artificial intelligence in digital marketing. The rapid development of artificial intelligence technologies has significantly expanded the capabilities of digital platforms to collect and analyze large volu...

THE FEATURES OF TRADITIONAL AND DIGITAL MARKETING IN AGRICULTURE

Nataliia GERMANIUK

The article highlights specific features of marketing in agriculture. It is emphasized that key condition for successful development of agricultural marketing is the orientation of farms to ensure their own competitive advantages. Essence of the category «marketing» is revealed. In general, the latter is characterized...

Digital marketing and the potential for financial growth of small and medium-sized businesses

Mitreva, Mila · Arsova, Monika · Jovanov, Tamara

The aim of this paper is to provide better understanding of the meaning and the importance of digital marketing. Considering that large organizations are usually of interest when it comes to developing and analyzing marketing theory, this paper focuses on the SMEs. Marketing practices differ between large and small com...