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India is a land of ancient rich cultural of ayurvedic medicines. There are abundance of herbs and shrubs which only founding India and have miraculous impacts some of major diseases and a great help to mankind. Patanjali Ayurvedic is one of the giant Ayurvedic product making in India, which has expanded its business in...
economics and businesssocial sciences3. Good health
The purpose of this study is to introduce the Islamic Digital Marketing Canvas Model to market Sharia-compliant Peer-to-Peer (P2P) lending platforms. This model attributes to the digital channels and platforms to strategically engage the Islamic finance audience by incorporating the sharia principles. There are five ke...
Julianti Sawitri Rahayu · Mohammad Fahrizal · Siska Rahmayanti · Mila Sari Oktapianti
Information Technology has a very important role as a solution to overcome government affairs, one of which is business and the economy. The presence of the marketplace now helps a lot of people's needs, how much activity is spent using the marketplace as a fulfillment of daily needs. MSME actors are required to be abl...
Ratu Natasya Alyssia Putri · Nurina Ayuningtyas · Lilis Jubaedah
This study aims to examine the relationship between digital marketing of Brand X and the purchase intention of female students participating in the 2024 Indonesian International Student Mobility Awards (IISMA) vocational program who studied in the United Kingdom. Brand X is a UK-based cosmetic brand that actively utili...
In the current digital era, digital marketing is a marketing strategy using digital media to reach customers quickly and widely. About She is a fashion brand located in Bandung that tries to do digital marketing to promote fashion products through social media and websites. We can see website performance with Google An...
TechnologyElectronic computers. Computer scienceT1. No poverty
The landscape of marketing strategies is undergoing a profound transformation fueled by the rapid emergence of technologies. This study employs a comprehensive bibliometric analysis to explore the dynamic relationship between emerging technologies, marketing strategies, digital marketing, and innovation. Through co-cit...
9. Industry and infrastructureeconomics and businesssocial sciences
MSMEs actors are deemed to lack resilience and flexibility in facing the Pandemic due to several things such as the low level of digitization, difficulties in accessing technology and a lack of understanding of survival strategies in business. Basically, MSMEs actors must be able to survive and adapt to existing busine...
This investigation explores the nexus through Branding based on emotions, Marketing based on digital tools, and Semiotics of consumption, highlighting their implications for consumer engagement and loyalty toward brand. It posits that Branding based on emotions significantly promotes Marketing based on digital tools th...
Ergashxodjaeva Shaxnoza Jasurovna · Pаrpiyevа Gulhаyo Rаvshаnbek qizi
This article explored the theoretical foundations, practical conditions, and development prospects of digital marketing within small business entities. Modern digital marketing tools — including social media marketing, SEO, email marketing, and content marketing — were examined in relation to their effectiveness in imp...
Nor Lailla · M. Irfan Tarmizi · null Sugiatmi · Danila Aulia Antoni · y 1 más
The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach,...
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