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The purpose of the dissertation is to tell us about the Impact of Digital Marketing on Consumer Buying Behaviour that with customers continuously interacting with digital platforms in today's linked world, digital marketing has become a key factor in determining both consumer behaviour and business tactics. In this stu...
Relevance of the research topic. Marketing methods of market research have evolved along with changes in the way consumers obtain information. Radio advertising, television advertising, with the advent of the Internet, lost their relevance. Quarantine restrictions caused by the COVID-19 pandemic became an important fac...
Purpose: To highlight the major emerging trends and the author’s intellectual and social structure, amongst other indicators about digital transformation in marketing. Method: This is a bibliometric and scientometric work. Originality/Relevance: This work compiles previous research about digital transformation and how...
Internet of things (IoT) is one of the new technologies that is expanding exponentially and is presenting new opportunities in a variety of industries, including business, academics, healthcare, transportation, industry, environment, and making our home and cities smart, among others. The IoT system's smart gadgets wil...
Muhammad Yasril Arrizqi · null Suyitno · null Rizky Wahyudha Rosiawan · null Abdul Majid
This study aims to empirically examine and analyze the role and influence of digital marketing on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Lamongan Regency, East Java. Digital marketing is measured through five primary dimensions: content marketing, social media marketing, digital promot...
To expand marketing reach, this community service aims to develop website-based digital marketing for Zack Krezz MSMEs in Firdaus Village, Serdang Bedagai. The methods used include training and mentoring as well as demonstrations, designing e-commerce websites, and implementing digital marketing strategies by involving...
This study aims to determine the implementation of digital marketing strategies and how effective digital marketing strategies are to increase sales during the Covid-19 pandemic (Studies on SMEs in South Tangerang City). This research method uses qualitative methods by gaining a deep understanding of data collection te...
economics and businesssocial sciences3. Good health
Abstract This study investigates the long-term impact of e-marketing strategies on the purchasing habits of young consumers aged 16–30, focusing on how digital engagement shapes their behavior over extended periods. Utilizing a mixed-methods approach, including surveys, interviews, and behavioral tracking, the research...
Mr. Vishva V · Mr. Kripal M S · Mrs. Jeya Padma Deepa I
Digital marketing has become one of the most powerful tools for business growth in the modern economy. While social media platforms such as Instagram and Facebook have revolutionized brand communication and customer engagement, relying solely on these platforms is no longer sufficient for achieving sustainable and meas...
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