Buscador de Tesis y publicaciones académicas

Transformasi Digital Pemasaran Kaffahisme Ekonomi Islam

Idhar Ismail

Abstract: This study aims to determine the forms of digital marketing transformation and Islamic economic kaffahism and the implementation of digital marketing transformation towards Islamic economic kaffahism. the analytical method used in this research is descriptive analysis. Types of secondary data and data collect...

IMPLEMENTASI DIGITAL MARKETING DAN DAMPAKNYA TERHADAP BIAYA OPERASIONAL DAN LABA: STUDI KASUS BND DONAT

Riyan Hidayat · Indrayana Indrayana

Penelitian ini bertujuan menganalisis implementasi digital marketing serta dampaknya terhadap biaya operasional dan laba pada UMKM BnD Donat. Transformasi digital mendorong UMKM memanfaatkan media sosial sebagai sarana promosi, namun efektivitasnya terhadap kinerja finansial masih beragam. Penelitian menggunakan pendek...

Analysis of the Influence of Using AI Technology on Micro-Scale MSMEs on Digital Marketing

valentino wijaya, james · Sebayang, Toto Edrinal · Cahya, Christian David

The development of artificial intelligence (AI) technology has brought significant changes in various sectors, including micro, small and medium enterprises (MSMEs). Micro- scale MSMEs that have limited resources have begun to utilize digital technology to support marketing effectiveness. This study aims to analyze the...

The impact of digital marketing dimensions on consumer brand perception

Hasnain, Syed Lakht E

SUMMARY The study examines how Digital Marketing (DM), social media (SM), Content Marketing (CM), Email Marketing (EM), and Research Engine Advertising (REA) affect Attitude towards Digital Marketing (ATDM), and Consumer Brand Perception (CBP). The researchers employ the use of the Partial Least Squares Structural Equa...

Importancia del Marketing Digital en las Pequeñas y Medianas Empresas de Cúcuta

Diaz-Lema, Fabian José

Resumen ........................................................................................................................................ 15 Summary ....................................................................................................................................... 17 Introducción ...............

Posebnosti digitalnog marketinga poduzetnika u turizmu

Čičić, Karmen

The thesis explores the peculiarities of digital marketing of entrepreneurs in tourism through the study of the tourism company Valamar Riviera. The purpose of this thesis is to show the importance of digital marketing as a powerful tool for improving the achievement of the business goals of a tourism company today. In...

Digital Marketing

Autoría no especificada

Marketing digital y promoción de ventas en un centro odontológico

Jose German Salinas Gamboa

Objetivo. La presente investigación se realizó con el propósito de determinar el marketing digital y su influencia en la promoción de ventas del centro odontológico Ortodent S.A.C., Trujillo, 2021. Métodos. Consideramos como población objeto de esta investigación a los clientes de Ortodent S.A.C. Por tal efecto, se con...

MENGOPTIMALKAN POTENSI BISNIS DI ERA DIGITALISASI BAGI WARGA SEGOROYOSO 1, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA

Sri Wahyuning · Endah Wening Budiningrum · Subandi Subandi · Susatyo Herlambang · y 1 más

The change in marketing behavior from conventional to digital is not balanced by the existence of business actors who use digital marketing, even though businesses are believed to be able to stimulate the Indonesian economy. The use of digital technology-based marketing concepts is a hope for businesses to develop into...

Digital vs. Traditional Marketing Strategies- Impacts on Beauty Product Sales in the Polish Market.pdf

Daian, Muhtasim

This thesis explores the transformative evolution of the Polish beauty industry's marketing strategies, transitioning from traditional approaches to a digital-centric paradigm. The investigation reveals how the industry has adapted to Poland's changing socio-economic and cultural landscapes, embracing digital marketing...