Buscador de Tesis y publicaciones académicas

Análise de estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico

Estefani Laura Martins · Karla Gonçalves Macedo · Jamile de Campos Coleti

As micro e pequenas empresas superam diversos desafios no mercado contemporâneo, um dos aliados para a referida superação é o marketing digital. Este artigo verificou as estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico. A pandemia da COVID-19 impulsionou a opç...

Digital Marketing Communication of Banyunibo Temple Area Through Tiktok

Eko Prasetyo Nugroho Saputro · Pratiwi Wahyu Widiarti · Fikri Disyacitta · Ratna Ekawati

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This...

Digital marketing strategies and tools in hotels

Moniz, Ana Isabel · Silva, Osvaldo · Leite, Hugo

This article examines the importance attributed to digital marketing strategy and digital marketing tools in the hotel industry, to customer engagement, according to managers’ perceptions. The research was conducted in 2022, surveying 40 hotels (75% of the universe), located in São Miguel Island, in the Azores (Portuga...

Digital Marketing, Information Systems and Customer Engagement in the Hospitality Industry

Akerele, E. E. · Oduwole, Abiodun Ayodeji · Sanni, T. E.

The hospitality industry faces increasing pressure to improve customer engagement as digital adoption accelerates. However, many firms continue to experience challenges integrating digital marketing with their information systems. This study evaluates the impact of digital marketing on customer engagement, examines how...

Building Online Marketing and Digital Branding in The Middle of The COVID-19 Pandemic

null Hongky Dyrgo

One of the impacts of the COVID-19 pandemic is the decline in business and the economy. Thus, marketers and entrepreneurs must find alternative solutions to market their products or services to consumers. Optimizing business people's online marketing and digital branding as a means of communication with their target co...

Modern Political Marketing and Relational Capital

Autoría no especificada

Modern Political Marketing and Relational Capital offers a comprehensive examination of how digital transformation is reshaping political marketing strategies. This edited volume explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections b...

Tourist-Centric Framework to Align Digital Marketing Strategies in Tourism

Mavis Chamboko-Mpotaringa · Tembi Tichaawa

The study aimed to understand the influence of digital marketing strategy preferences, motivation, and tourists’ perceptions of digital marketing tools and their overall satisfaction after using them. The study employed a mixed-methods research design, utilizing a sample of 13 tourism marketers and 401 domestic tourist...

Influencer marketing

Monika Bansal · Nupur Bhati

Best digital marketing company in Chandigarh

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Recognized among the best digital marketing services in Chandigarh Mohali Panchkula India, our team includes experienced digital marketers, managers, and professional freelancers who specialize in SEO, Google Ads, digital advertising, and online management.

Methodological principles of forming a marketing GTM strategy for an IT product in the digital economy

O Chukurna · T Tardaskina · M Chaikovska · V Nitsenko · y 2 más

Purpose. To develop and substantiate the theoretical and methodological foundations and practical approaches for forming a Go-to-market (GTM) strategy for launching an IT product in the context of the digital economy. The research is aimed at identifying the key stages of GTM strategy implementation based on the analys...