Buscador de Tesis y publicaciones académicas

Digital Marketing Impacts for Preservation of Creative Culture in Aceh Study Case on Traditional Cakes Business

Azhari

This study is a case study that comprehensively analyzes the phenomenon of digital marketing. The benefits of digital marketing use are felt by users. Business feels a dependence on digital marketing, including the business of Aceh's traditional cakes, especially in the era of the Industrial Revolution 4.0. The purpose...

Satisfaction of Business women in Pasuruan City in Using the Whatsapp Application as a Digital Marketing Media

Ghina Balqis Dearelsa Aulia · Ainur Rochmaniah

Utilization of social media is not only used as a means of communication but also as a tool to market a product. Marketing strategy through social media is called Digital Marketing. Based on the results of the 2021 Indonesia Digital Literacy Status survey, it is explained that the most users of the WhatsApp application...

Shopper Marketing in a Digital Era

Autoría no especificada

Exploring Customer-Object Assemblages in Digital Content Consumption:

Masao Kakihara

A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR INNOVSOURCE SERVICES PVT LMT COMPANY

Lakshmi B · Gopinath M

Abstract This study presents a comprehensive empirical investigation into the impact of digital marketing on consumer buying behavior, with particular reference to Innovsource Services Pvt. Lmt., within the context of an increasingly digitized marketplace. As digital ecosystems continue to reshape traditional consumpti...

The Role of Digital Literacy and Social Media in the Effectiveness of MSME Digital Marketing through Consumer Trust

Surahman Herman · Muhammad Aqsa · Junaidi Junaidi

This study aims to analyze the role of digital literacy and the use of social media on the effectiveness of MSME digital marketing in Palopo City with consumer trust as a mediating variable. The research method uses a quantitative approach with explanatory research. Data was obtained through questionnaires distributed...

The Role of Digital Marketing in Consumer Behaviour

S Nirmal Raj

In the dynamic landscape of contemporary commerce, the symbiotic relationship between digital marketing and consumer behavior stands as a pivotal nexus, shaping the very fabric of market dynamics. This research embarks on an odyssey to dissect and comprehend the intricate interplay between digital marketing strategies...

Exploring the effects of digital marketing practices in India: A comprehensive analysis

null Anupkumar Dhore · null Rameshwar Harkal · null Mayuri Darokar

In today's digital age, the internet has unlocked a realm of vast opportunities for businesses leveraging social networks. Beyond just sharing glimpses of their offerings, businesses can now effectively cultivate customer bases and conveniently reach them. The rapid dissemination of information through digital media ha...

Impact of Digital Marketing on Consumer Buying Behavior: A Study of Consumers in Chhatrapati Sambhajinagar

Pravin Raosaheb Bhalerao

Digital marketing has fundamentally transformed the landscape of consumer decision-making and purchasing behaviour in India's rapidly expanding internet economy. The proliferation of social media platforms, search engines, ecommerce portals, email marketing, and mobile-first advertising has created a complex digital ec...

Relevance of AIDA Theory in Consumer Behavior in the Digital Era: A Systematic Literature Review 2018–2024

Irine Diana Sari Wijayanti · Purnama Andri Murdapa

The rapid development of digital technology and algorithm-driven platforms has significantly transformed consumer behavior and challenged the applicability of classical marketing communication models, including the Attention–Interest–Desire–Action (AIDA) framework. This study aims to systematically examine the relevanc...