Buscador de Tesis y publicaciones académicas

Marketing Strategies for Small and Medium Enterprises in Rural Areas

Abdul Haris

Purpose: This study investigates marketing strategies for small and medium enterprises (SMEs) in rural areas, focusing on leveraging local resources, community-based marketing, and digital integration to enhance competitiveness and sustainability. Research Design and Methodology: The research employs a qualitative appr...

Driving Purchasing Decisions: Digital Marketing, Brand Image, and Store Atmosphere at Gazebo Jamur

Rachma Annisa Firdaus · Dewi Komala Sari

This study aimed to investigate the influence of digital marketing, brand image, and store atmosphere on purchasing decisions at Gazebo Jamur, a restaurant in Sidoarjo. A quantitative research approach was employed, utilizing a non-probability sampling method called purposive sampling. The sample consisted of 100 respo...

Transformasi Digital Marketing Bisnis Cafe melalui Pemanfaatan Strategi Social Media Marketing: Tinjauan Systematic Literature Review

Evi Triandini · I Gede Edy Artana

Transformasi digital telah mengubah cara pandang bisnis, terutama dalam industri kuliner seperti bisnis kafe. Namun, beberapa bisnis kafe belum sepenuhnya memanfaatkan potensi digital secara optimal, terutama dalam pemanfaatan strategi digital marketing, termasuk penggunaan social media. Keterbatasan ini melibatkan min...

Utilization of Interpersonal Communication in the Context of Digital Marketing: A Review of the Literature and Implications for Business Practices

Irfan Fauzi

The integration of interpersonal communication within digital marketing strategies has become increasingly crucial for businesses aiming to foster stronger customer relationships and enhance brand loyalty. This study employs a qualitative approach, utilizing literature review and library research methods to examine the...

Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans

Edisona Kurhasku-Hoti · Visar Rrustemi · Vladimir Zhechev · Arber Hoti

Abstract This study empirically examines the impact of digital marketing, particularly social media use, on customer growth within Kosovo's service sector. It explores how businesses perceive the effectiveness of digital marketing relative to traditional methods, and how social media use influences measurable marketing...

A Case Study for improving a Travel’s Company Digital Marketing activities

Suskova, Darja

The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth in the number of internet users, the number of online travel consumers utilizing online travel age...

Grow Digital Marketing Expertise with Salesforce Marketing Cloud Prep

Nancy Bultoc

The Role of Digital Tourism Marketing: The Relationship Between Immersive Tourism and Metaverse on Bleisure Travelers at Malang Hotels

Estikowati Estikowati · Utik Kuntariati · Stella Alvianna · Syarif Hidayatullah

This study explores the relationship between digital tourism marketing, immersive tourism, and the metaverse in the context of bleisure travelers visiting Batu Tourism City. By understanding how digital marketing can facilitate immersive tourism experiences, this study is expected to offer assistance to stakeholders in...

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Rehan saifi

Abstract- This research identifies the effect of digital marketing on consumer purchasing behaviour by taking a comparison of online and offline shoppers in a metropolitan setup. Based on a structured questionnaire that has been administered to 60 participants (30 online and 30 offline shoppers), the study evaluates th...

Effect of Artificial Intelligence Implementation and Product Innovation on Digital Marketing Strategy Effectiveness in Palopo City's Micro, Small, and Medium Enterprises

Ananda Ananda · Suhardi M Anwar · Muhammad Aqsa

Purpose: This study aims to analyze the effect of artificial intelligence and product innovation on the effectiveness of digital marketing strategies among MSMEs in Palopo City. Methodology: A quantitative approach with a causal explanatory design was employed. The population consisted of MSMEs actively engaged in digi...