Buscador de Tesis y publicaciones académicas

Evaluating the Influence of Digital Marketing, Service Quality, and Product Excellence on Loyalty Through the Mediating Role of Customer Satisfaction

Muhammad Qashmal · Muhammad Adam · Ahmad Nizam

This study investigates the effects of digital marketing, service quality, and product excellence on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on Bank Aceh Syariah (BAS) in Aceh Province, Indonesia, this research uses a Structural Equation Modeling (SEM) approach and reveals...

Method for Managing Human Resources Better in Digital Marketing

Ni Luh Putu Surya Astitiani · Ni made Widnyani · Ni Luh Darmayanti · Luh Gde Nita Sri Wahyuningsih · y 1 más

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the grow...

Digital Marketing Strategies Adopted by Nepalese Restaurant After COVID-19

Sharma, Keshari

This thesis delves into the digital marketing strategies used by White Himal, a Nepalese restaurant in Finland, with a focus on the changes brought about by the COVID-19 pandemic. Using a qualitative research method, the study investigates the marketing approaches employed before, during, and after the pandemic. The in...

Marketing plan for a well-being company Presentia Oy : implementing artificial intelligence for digital marketing and remote work tool recommendations

Karppinen, Joonas

In today’s competitive digital environment, organizations must maintain a strong and dynamic marketing presence across multiple platforms to stand out. This thesis explores the development of a tailored digital marketing plan for Presentia Oy, the possibilities of current AI services usability in small healthcare busin...

Labor market research in the field of digital marketing

L.D. Harmider · L.A. Honchar

The article focuses on the study of human resources in the field of digital marketing in the world and in Ukraine. The global economic crisis has affected almost all areas of business. Business representatives are forced to optimize the costs of enterprises, minimize non-production costs, look for creative, non-traditi...

AGROSANOAT KORXONALARIDA RAQAMLI MARKETING STRATEGIYALARINING SAMARADORLIGINI OPTIMALLASHTIRISH

null Fayzullayev Shuhrat Sherali oʻgʻli

This article examines mechanisms for enhancing the effectiveness of digital marketing strategies in agri -industrial enterprises. The study analyzes search engine optimization (SEO), social media marketing, content marketing, and data -driven decision -making approaches. Uzbekistanʼs agri -industrial sectorʼs digital t...

Digital Marketing

David M Brown · Alexander Thompson

Digital Marketing Strategy For Acnes Skincare Products

Martinus Edwin Thanos · Carl C. G. Dizon

Along with the development of the era, technology has changed marketing strategies. Marketing using digital-based social media makes it easier for businesses to introduce products to increase sales. The use of digital marketing has advantages over traditional media. Acnes, through its Instagram account, conduct marketi...

Impact of Digital Marketing in Entrepreneurship: A Case of Kathmandu Valley

Om Prakash Chaudhary · Radhe Shyam Pradhan

This study examines the impact of digital marketing in entrepreneurship. Competitiveness of entrepreneurship is the dependent variable. The selected independent variables are content marketing, mobile marketing, online advertising, email marketing and viral marketing. The primary sources of data is used to assess the o...

Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry:

Chikako Ishizuka