Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Digital Marketing, dan Harga Terhadap Kepuasan Konsumen pada EOS Galeri Kecamatan Peusangan Kabupaten Bireuen

Firmansyah Firmansyah · Rizka Nuraisa

Digital media is increasingly popular for shopping, thanks to advances in e-Business and e-Commerce technology. The level of satisfaction with digital media marketing still varies, alongside factors such as price, quality, and service. This study analyzes consumer satisfaction based on the availability of digital media...

• Aceh Co-operative Care
• DOI: 10.63855/skt.v4i3.85

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Artículo 2026 Revisado por pares

Digital Marketing Adoption and Its Effect on Sales Performance of Small Fisheries Enterprises

V. R. Vaithiyalingam · V. Nagajothi · P. Sivakumar · C. Bali Sasikumar · y 2 más

Digital marketing has become integral to modern business practice, yet its adoption among small-scale fisheries enterprises remains limited and understudied. This study examines the extent and effect of digital marketing adoption — covering social media, WhatsApp Business, e-commerce, digital payments, online engagemen...

• AD Publications
• DOI: 10.25125/ijoear-aug-2026-22

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Capítulo de libro 2025 Revisado por pares 7 citas

Digital Marketing and Semiotics

Nilesh Anute · Jayashree Patole · Priyanka Pawar · Prashant Kalshetti · y 2 más

In the fast-evolving world of digital marketing, businesses, brands, and organizations are constantly searching for ways to engage consumers, shape perceptions, and create meaningful interactions in the vast expanse of the online environment. The rise of digital technologies and the increasing prominence of social medi...

media and communications social sciences

• IGI Global Scientific Publishing
• ng
• DOI: 10.4018/979-8-3693-8024-6.ch007

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Artículo 2026 Acceso abierto Revisado por pares

PENGARUH DIGITAL MARKETING TERHADAP PERILAKU KONSUMEN DAN KEPUTUSAN PEMBELIAN ONLINE

null Enti Hidyati · null Yuli safitri · null Juhari

Tujuan Riset / Main Objectives: Menganalisis pengaruh digital marketing terhadap perilaku konsumen serta implikasinya terhadap keputusan pembelian online pada pengguna e-commerce di Indonesia. Metode Riset / Research Methods: Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden peng...

media and communications social sciences

• Universitas Sarjanawiyata Tamansiswa
• DOI: 10.30738/jm.v16i2.5011

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Ponencia / congreso 2025

The Impact of Digital Marketing Strategies on Participation and Engagement in Recreational Running Events

Marčinko Trkulja, Željka · Primorac, Dinko · Mulović Trgovac, Ana

Recreational running events have witnessed significant global growth over the past decade, supported not only by increased health awareness but also by the strategic use of digital marketing. As event participation becomes increasingly influenced by digital touchpoints, this study explores the role of digital marketing...

sports marketing running events economics and business social sciences

Artículo 2025 Acceso abierto Revisado por pares

The Effect of Innovative Product Brand Design on Digital Marketing Efficiency: A Mixed Study of Chinese Food Manufacturing Industry

Jun Cui

Abstract This study investigates the relationship between innovative product brand design and digital marketing efficiency in the Chinese food manufacturing industry, with AI-driven digital innovation as a moderating variable. Employing a mixed-methods approach combining Structural Equation Modeling (SEM), Artificial N...

economics and business social sciences

• Springer Science and Business Media LLC
• DOI: 10.21203/rs.3.rs-6671800/v1

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Artículo 2022 Acceso abierto Revisado por pares 3 citas

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Victoria M Philips

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

• Center for Open Science
• DOI: 10.31219/osf.io/79634

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Tesis de maestría 2024 Acceso abierto

O impacto do Marketing Digital no comportamento dos consumidores digitais

Gonçalves, Márcia Daniela Ferreira

Na atualidade, vivemos num mundo digital onde a Internet veio alterar a forma como vivemos, comunicamos e realizamos as tarefas do dia-a-dia. A nível organizacional não é diferente. O surgimento do Marketing Digital veio trazer novas ferramentas que permitem às organizações uma maior interação com o consumidor, estabel...

Ciências Sociais - Economia e Gestão economics and business social sciences

• Portugal
• Portuguese

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Tesis (sin nivel) 2024 Acceso abierto

PEMANFAATAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN JASA BIDANG KECANTIKAN PADA MAHASISWA PROGRAM STUDI D4 KOSMETIK DAN PERAWATAN KECANTIKAN

YASINTA RORO ANJANI, .

Pemasaran digital telah menjadi elemen penting dalam strategi bisnis baik dibidang industri barang maupun industri jasa. Digital marketing adalah salah satu media pemasaran yang saat ini sedang banyak diminati oleh masyarakat untuk mendukung berbagai kegiatan yang dilakukan. Industri jasa mencakup berbagai bidang, sala...

economics and business social sciences Tata Rias (Makeup)

• English

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Artículo 2023 Revisado por pares 1 cita

Pengaruh Implementasi Digital Marketing Terhadap Peningkatan Volume Penjualan UMKM Smille Bouquet Di Desa Kedungdalem

null Taufikurrahman Taufikurrahman · null Afifah Ulul Azmi · null Dinda Griselda Azura Gestyaki · null Dhiya' Ayu Adibah · y 2 más

Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from us...

8. Economic growth

• UNTAG Semarang
• DOI: 10.56444/transformasi.v2i2.770

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