Buscador de Tesis y publicaciones académicas

ANALYSIS OF DIGITAL MARKETING PERFORMANCE AGAINST MAGGOT (HERMETIA ILLUCENS) MARKETING EFFECTIVENESS

Pradana, Dicky Surya Putra · Hartini, Sri

Maggot or Black Soldier Fly (Hermetia illucens) is a source of good quality protein. A household business can produce maggots, so developing and increasing production and marketing using digital marketing is necessary. It is believed that improving marketing performance can increase the readiness of producers to increa...

Digital Transformation Enablers Examining the Mediating Role of Digital Agility in Marketing Performance

null Hafiz Muhammad Basit · null Nadia Nasir · null Imran Akram

This paper reviews the impact of artificial intelligence, cloud computing, and analytics in digital marketing and specifically discusses the mediating effect of the digital agility. Based on the Dynamic Capabilities Theory, the research paper claims that digital technologies result in value creation because they help c...

Digital Marketing

John W. English

Plan de Marketing Digital GEINCO GRUPO

Cabal García, Álvaro

Cabal García, Álvaro; director de proyecto: Martín Herrero, José Manuel

Plan de Marketing Digital para Farmacia Catedral Cádiz

Colodro Martinez, Ana

Colodro Martinez, Ana; director de proyecto: Martín Herrero, José Manuel

Digital Marketing And Digital Transformation Of The University

E.N. Sheremetyeva

The article examines the issues of the transformation of the university and the development of the levels of the digital university. Special attention is paid to digital marketing as a core component of a digital university. The topicality of this problem consists in the fact that this is about not only the digitalizat...

Navigating the New Wave; Unveiling the Transformation Effects of social media On Digital Marketing in The Emerging Era

Ms. Priyanka Punjabi, Dr. Aruna V, Prof. (Dr.) S.S. Patil · Dr. R. Ragu Prasadh, Suchitra Labhane, Dr. Badhusha MHN

Consumers already engage proactively in influencing brand narratives through their comments, reviews, and shared content. The inherent vitality of social media may exponentially disseminate a brand's message to a broad and diverse audience, extending its reach beyond the confines of conventional marketing strategies. F...

Digital transformation of marketing: problems and prospects in the Republic of Kazakhstan

G. Sh. Beisenova · G. K. Kishibekova · L. C. Nurpeisova · Z. Akhmetova

The impact of digital technologies on the marketing activities of companies is of great importance and considers such tools as social networks, big data and automation. Digitalization is changing approaches to customer interaction, personalization of offers and management of advertising campaigns. Digital transformatio...

Digitalisasi Marketing Dalam Mengembangkan Usaha Berbasis Teknologi di Desa Batu Karang Kecamatan Payung Kabupaten Karo

null Ikhwah Annisa · null Yenti Arsini · null Nova Fitri Yasdiana · null Ridho Afito · y 1 más

The development of digital technology has transformed the way businesses market their products and grow their businesses. This study aims to determine how digital marketing plays a role in developing technology-based businesses in Batu Karang Village, Payung District, Karo Regency. The method used was a qualitative app...

Post-Pandemic Online Promotional Strategies of Public Sector Banks: A Case Study of Kerala’s Evolving Economy

Dr Sajeev Kumar B · null Binitha R

This case study investigates the Online Promotional Strategies employed by Public Sector Banks operating in Kerala, India. With the proliferation of digital technologies, banks have increasingly turned to digital marketing strategies to enhance customer engagement, expand market reach, and improve overall competitivene...