Buscador de Tesis y publicaciones académicas

GENESIS OF DIGITAL MARKETING IN THE AGE OF DIGITAL REVOLUTION

Daniella Mushka

The article discusses the features of digital marketing in relation to classical, traditional marketing. A special attention is devoted to a review of digital communications and digital marketing tools, which by their nature are targeted, interactive and integrative. The research analyses the technology of digital mark...

Digital Economy and Financial Marketing: Mutual Influence and Ways of Development

Oksana M. Mahalina · Viktor N. Mahalin · Yuriy Yu. Zaets

Development of the digital economy and usage of new IT and the necessity for collection, processing, storing, and exchange of Big Data led to transformation of corporate marketing in the changed conditions of the external and internal environment. The main trends of development of marketing according to the technologic...

Unveiling the Synergy: How Entrepreneurial Marketing and Product Quality Drive Purchase Decisions through the Lens of Digital Marketing

Mariana Purnamasari · Aditiya Hermawan · null Junaedi

This study delves into the complex interactions between entrepreneurial marketing, product quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to decipher their combined impact on purchase decisions. Employing a quantitative causal approach alongside Structural Equation Modeling (SEM)...

Digitization of marketing activities of enterprises in the conditions of the modern economy

Vitalii Nitsenko · Nataliia Gerasymchuk · Yuliia Mazur · Valentyna Dengub · y 1 más

The purpose of this paper is to comprehensively investigate transformational processes in marketing activities of Ukrainian enterprises under digitalization influence, to identify key directions for applying digital marketing tools and systematize main opportunities and obstacles on the path to implementing modern digi...

Internal Marketing Supported by Digital Marketing

José Duarte Santos · Bruno Sousa · Paulo Botelho Pires

ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION AS A STRATEGY IN INCREASING MSME PRODUCT SALES

Kusuma Adi Rahardjo

In the current business landscape, the role of digital marketing in driving sales and shaping marketing strategies has become increasingly essential, especially for Micro, Small, and Medium-sized Enterprises (MSMEs). This study aims to determine the effects of digital marketing on sales, marketing strategies, and the c...

Grasping digital marketing: Strategies for engaging the digital generation

Rashmi Manhas · Mohammed Mansoor Ahmed Pillai · S. Agila · Aurolipy Das · y 2 más

The emergence of digital marketing technologies has allowed businesses to affordably and proficiently sell their goods and cultivate customers. Considering the interconnectivity of digital generation is crucial for developing effective digital marketing approaches since social media and email marketing are particularly...

Impact of digital knowledge on the adoption of digital marketing in the ron sejahtera women's farmer group, Cemani

Didik Suryadi · Dewi Nawang Suprihatin · Rehino Yanu Seto · Muhammad Fariz Yoga Pranata · y 5 más

Background: Ron Sejahtera Women Farmers Group (KWT) is an activity in the smallest sphere of society that has fresh and processed agricultural products. These products are difficult to market using traditional methods, so the potential for using digital marketing is wide open. The adoption of digital marketing is impor...

OPTIMALISASI DIGITAL MARKETING MELALUI PEMBUATAN MARKETING KIT DENGAN MENGGUNAKAN APLIKASI CANVA BAGI UMKM RW.10 TANJUNGREJO

Riwidya Tri Oktavia · null Jovita Vicka Bayu Wardhani

Digital marketing merupakan strategi pemasaran yang menggunakan berbagai channel digital untuk mempromosikan produk atau layanan..Tujuannya adalah untuk membangun merek dan meningkatkan penjualan dengan memanfaatkan alat pemasaran digital. Digital marketing memungkinkan pemilik bisnis untuk menjangkau target pasar dan...

Password alimentos #39 – Marketing digital 

Hernández Amaya, Luz Helena

Se presenta que es el marketing digital, pros y contra del comercio en linea, factores que hacen del marketing digital una buena opción, como contribuye este tipo de marketing al desarrollo económico de una región y consejos valiosos a la hora de adentrase en este tipo de marketing.