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Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

98.214 resultados para «marketing digital»

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Artículo 2025 Revisado por pares

Digital transformation of marketing and sales strategies in the market for veterinary drugs and services

Serhii Lisyanskiy

The article substantiates the theoretical and methodological principles for the digital transformation of marketing and sales strategies for entities in the veterinary drugs and services market amid dynamic changes in the external environment. It is determined that digitalization is not only a technological tool but al...

veterinary science agricultural and veterinary sciences
  • Drukarnia Madryd
  • DOI: 10.36887/2415-8453-2025-4-3
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Artículo 2026 Revisado por pares

Limitations of Digital Marketing in Pharmaceutical Companies of India

Pradeep Kumar Jha · Shailendra Kumar Jha

Digital marketing is gaining popularity among the Indian pharmaceutical industry because it is better positioned to improve their visibility, communication, and customer interaction, but its potential is limited due to regulatory, technological, and organizational barriers. This paper will look at the major obstacles t...

  • Dr. Yashwant Research Labs Pvt. Ltd.
  • DOI: 10.25258/ijddt.16.24s.107
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Artículo 2026 Acceso abierto Revisado por pares

<b>Exploring the Challenges of Digital Marketing Adoption among Small and Medium Enterprises in Kabwe District, Zambia </b>

Lenty Muchape · Simasiku Mwiya Mufalali · Regina Muduli · Mwila Kunda

Small and Medium Enterprises (SMEs) contribute significantly to employment creation, income generation, and economic development in Zambia. However, despite the growing importance of digital technologies, many SMEs continue to face challenges in adopting digital marketing tools that could enhance their competitiveness...

economics and business social sciences
  • Journal of Commercial Studies
  • DOI: 10.59413/ajocs/v7.i4.23
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Applying Artificial Intelligence to the Digital Marketing: Opportunities and Challenges for the Marketer

Aelita Mani

The present work aims to explore the role and factors that influence the interaction between marketing and artificial intelligence, the developing role of the marketer in the digital age, and the effects of artificial intelligence on the marketing process. Through a comprehensive marketing analysis, the research highli...

economics and business social sciences
  • European Centre for Research Training and Dev...
  • DOI: 10.37745/ijbmr.2013/vol12n25674
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Artículo 2025 Acceso abierto Revisado por pares

Pengembangan Strategi Digital Umkm Melalui Edukasi PemanfaatanWebsite Di Kedai Mbak Windah Bengkulu

Andi Yahya · null Ardi Wijaya · null Wevy Efticha Sary

MSMEs are the backbone of Indonesia's economy, contributing more than 60% to the national economy. However, MSME players often face marketing challenges due to a lack of understanding of digital marketing and technology. Meanwhile, technological advancements should make marketing easier and more flexible. To address th...

social sciences education
  • Nusa Putra University
  • DOI: 10.52005/844kjb10
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Analysis of Digital Marketing Strategy for Love and Deepspace

Beining Zhong

There have been relevant analyses on the narrative language, product content features, and consumer-oriented marketing strategies of the game Love and Deepspace, but there are still shortcomings in the specific analysis of its online digital marketing strategies. This article analyzes the role of the digital marketing...

economics and business social sciences
  • EDP Sciences
  • DOI: 10.1051/shsconf/202522003020
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Capítulo de libro 2024 Revisado por pares

Navigating the Digital Frontier

Dr Ashutosh Gaur

This chapter delves into the changing landscape of marketing in the digital age. It examines the evolution of the traditional marketing mix, the proliferation of digital media platforms, the rise of MarTech, and the emergence of P-PACE as an eighth element in the marketing mix. This research highlights the profound imp...

economics and business social sciences
  • IGI Global
  • DOI: 10.4018/979-8-3693-2215-4.ch013
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Artículo 2024 Acceso abierto

ABOUT THE ROLE OF MARKETING IN IT

Sodiqova Nigora

The role of marketing in the field of information technology (IT) has become increasingly crucial in today's digital landscape. This abstract explores the significance of marketing in IT, focusing on its transformative impact on technology-driven industries. It delves into the key aspects of marketing strategies specif...

9. Industry and infrastructure economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.10729075
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Artículo 2025 Acceso abierto Revisado por pares 2 citas

Pendampingan Strategi Pemasaran pada UMKM untuk Meningkatkan Efektivitas Penjualan Berbasis Digital Marketing

Muhamad Amir Ariandi · Muhammad Rinaldi

Purpose: This community service program aims to support Micro, Small, and Medium Enterprises (UMKM) in developing and implementing digital marketing strategies. As a key pillar of Indonesia’s economy, many UMKM still rely on traditional marketing methods, which are less effective in reaching broader markets. Methodolog...

economics and business social sciences
  • Goodwood Publishing
  • DOI: 10.35912/jnm.v4i2.4449
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Artículo 2025 Acceso abierto

Digital Transformation in the Financial Services Industry: Examining the Impact of Personalization in Enabling Customer Adoption among Fintech Startups in Nigeria

Nduneche Ezurike, PhD

The financial services industry is undergoing significant changes due to various technological advancements. A prominent example of this digital revolution is the unprecedented growth of Financial Technology (FinTech), which is currently challenging traditional banking. Beyond the rise of FinTech, another key component...

Marketing FOS: Economics and business Elaboration FinTech's
  • USAR Publisher
  • English
  • DOI: 10.5281/zenodo.16724921
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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