Buscador de Tesis y publicaciones académicas

Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence

Benish Shabbir · Xiaodong Qiu

Plan de Marketing Digital de Ruta 17

Morales Garcia, Alvaro

Morales Garcia, Alvaro; director de proyecto: Martín Herrero, José Manuel

Tourism destinations' digital marketing: Current trends and issues

Helena Surya · Rano Kartono Rahim · Mohammad Hamsal · Asnan Furinto

Penerapan Labelisasi Halal dan Digital Marketing untuk Meningkatkan Minat Beli Konsumen Otak-otak Bandeng Kabupaten Gresik

null Karisma Wati · null Maziyah Mazza Basya

Otak-otak bandeng is one of the popular traditional foods in Gresik Regency. However, to increase consumer buying interest, it is necessary to carry out an effective marketing strategy. This study aims to determine the application of halal labeling and digital marketing in increasing consumer buying interest in milkfis...

Creating Emotional Value in Digital Markets: An Exploratory Study of Experiential Marketing

Saumya Trivedi · Prof. Kranti Singh

The rapid digitalization of markets has fundamentally transformed consumer–brand interactions, compelling organizations to move beyond transactional marketing toward experience-driven engagement strategies. In this context, digital experiential marketing has emerged as a critical approach for creating immersive, intera...

Digital Marketing Research Report on Haba (Ningbo) International Trading Co., Ltd.

Wenjie Liu

This study focuses on Haba (Ningbo) International Trading Co., Ltd., a cross-border e-commerce subsidiary of a Dutch group. It analyzes the company’s digital marketing macro and micro environment, STP strategy, and 4Ps marketing mix. The findings show the company has a sound marketing system and clear positioning but f...

Pembinaan Optimalisasi Peran Perempuan Desa dalam Literasi Inovasi Digital Marketing Guna Menjaga Keberlangsungan Usaha di Desa Kelungkung

null Zulkieflimansyah Zulkieflimansyah · null Hasrul Sani · null Lesnawati Lesnawati

The main purpose of this community empowerment activity is to provide guidance on optimising the role of village women in digital marketing innovation literacy to maintain business sustainability in Kelungkung Village. The methods used in this community service activity are tutorial methods, mentoring methods, discussi...

Pengaruh Digital Marketing Bighit Entertainment(Bts) dan minat Pembelian Album/ Merchandise Terhadap Keputusan Daya Beli Fans( Studi Kasus Pada E-Commerce Weverse )

null Suyono Suyono · null Sofiani Afifah Hariyanto

This study aims to identify the influence of digital marketing BigHit Entertainment, a kpop agency in the digital era, especially in Indonesia. Research on digital marketing strategies and album sales of the current K-pop group, namely BTS, as well as before and the purchasing power of fans. Quantitative research uses...

DIGITAL MARKETING STRATEGIES AND TOOLS WHEN INTERACTING WITH GEN Z

Olga A. Muravyova · Elena A. Vechkinzova · Alina V. Kazantseva

The article discusses the concept of Generation Z and its main characteristics. The features of Generation Z thinking that affect the effectiveness of marketing communications are considered. The main channels of digital marketing, the advantages of its use and trends are identified and considered. The main digital mar...

Improving Marketing Management in Higher Education Institutions Under the Conditions OF Digital Transformation

Khodjayeva, P. S. (PhD)

The article highlights the issues of improving marketing management in higher education institutions under the conditions of digital transformation. The rapid development of digital technologies requires a fundamental renewal of marketing strategies in educational institutions. Based on International experience, statis...