Buscador de Tesis y publicaciones académicas

Content Marketing Planning, Execution, and Measurement

Fan Lu

The Rise of Digital Influencers: Shaping the Future of Marketing

Rianti Ibrahim

Brand promotion has shifted from traditional media to social media platforms due to the rise of digital influencers, which has completely changed marketing techniques. Influencers with millions of followers have a big influence on how people behave, influencing their tastes and choices. This essay examines digital infl...

ROLE OF AI IN DIGITAL MARKETING: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS

Dr. Manoj Bansal and Ms. Asmita Choudhary · Dr. Bharath. S

This Paper demonstrates the role of artificial intelligence (AI) in digital marketing through systematic literature review and bibliometric analysis. AI transformed digital marketing in view how businesses examine consumer behaviour, personalize content and automate marketing. A datasheet with 200 paperswas downloaded...

PENGARUH PEMASARAN DIGITAL DAN PEMASARAN HUBUNGAN PELANGGAN TERHADAP LOYALITAS PELANGGAN WILL FITNESS KELAPA GADING JAKARTA UTARA

null Rosdiana · Julnifer Sitorus

The analyze the influence of digital marketing and customer relationship marketing on Customer Loyalty at Will Fitness Kelapa Gading, North Jakarta. This research is included in the category of causal associative research using a quantitative approach. The population in this study were members of Will Fitness Kelapa Ga...

Digital Marketing Strategies for Enhancing Brand Awareness: A Case Study of Hola Koffie in Bandung City

null Camelia Rizki Agrina · null Adnan Prasetyo · null Alisha Rahma Alfiyah

The intense competition in the coffee shop industry in Bandung requires business owners to develop effective marketing strategies. This study aims to analyze and design a digital marketing strategy to increase brand awareness for Hola Koffie, a coffee shop targeting young consumers with affordable prices and premium qu...

Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Pembelian Beta Coffee Pekanbaru

Aulia Arrianda · Henny Indrawati · M. Yogi Ryantama Ryantama Isjoni

Persaingan bisnis yang semakin ketat mengharuskan para pelaku usaha melaksanakan strategi marketing yang terpadu untuk dapat mencapai tujuan marketing, termasuk usaha Beta Coffee. Beta Coffee merupakan salah satu coffeeshop yang berada di Kota Pekanbaru. Oleh karena itu, tujuan penelitian ini adalah menganalisis pengar...

Analisis Strategi Pemasaran Menggunakan Digital Marketing Dan Delivery Pada Pelanggan Pisang Crispy Kemeklah

Riska Indriani · Rakhmawati Purba

The development of technology and the demands of the community in increasing creative businesses, MSMEs have developed services for selling their products to consumers by implementing a digital marketing system and delivery orders. This was also carried out by the UKM Kemeklah Tebing Tinggi. This study aims to find out...

Estrategia de Marketing Digital para Colpensiones

Calle Castillo, María Camila

A pesar de que Colpensiones ha registrado avances en el área de marketing digital, se evidencia un bajo tráfico en sus redes sociales, así como baja convocatoria, y desconocimiento del lenguaje y canales apropiados para comunicar a sus diferentes segmentos, así como el seguimiento y ajuste de las estrategias de marketi...

Digital Marketing Training: MSME Efforts Towards International Markets

Joko Setiyo · Imam Mukhlis · Filgentius Danardana Murwani

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, Eas...

Pengaruh Digital Marketing dan Aksesibilitas terhadap Minat Berkunjung ke Tasta Zoo

I Gede Phio Ananta Karna · Ni Putu Nina Eka Lestari

In the era of digital transformation, tourism destinations must adapt to changing consumer behavior to remain competitive. Despite various marketing efforts, Tasta Zoo in Bali has not yet achieved the expected increase in visitor numbers, indicating potential gaps in its marketing strategy and accessibility. This study...