Buscador de Tesis y publicaciones académicas

The importance of digital marketing and fintech based on payment gateway to improve MSMEs performance and sustainability

Vivian Evan Seta · Ratna Purnama Sari · Lulu Amalia Nusron

This study aims to examine whether digital marketing, payment gateway-based fintech, and financial attitudes affect business performance and business sustainability. Data were obtained by distributing 146 questionnaires directly (offline) and via Google Forms (online) to MSMEs in the Special Region of Yogyakarta. The r...

MENGEKSPLORASI KECERDASAN BUATAN PADA MANAJEMEN PEMASARAN DIGITAL ERA 5.0 DI DUNIA UMKM

Yeni Yeni · Mohammad Kurniawan Darmaputera · Siti Komariah Hildayanti

Era 5.0 is characterized by deeper integration between technology and human life, where Artificial Intelligence (AI) plays a key role in various sectors, including digital marketing. This study aims to explore how AI in the MSME world of Palembang city is applied in digital marketing, as well as its impact on marketing...

The digital marketing: The technological response to Nayarit's tourism challenges

Armando Ramírez-Jiménez

This study highlights the importance of digital marketing in the revitalization of tourism in Nayarit. Digital marketing is essential to maintain competitiveness in a constantly evolving market and to adapt to the changing demands of modern tourism. The adoption of digital marketing strategies, widely used by major tou...

Growth in Digital Marketing sector- Analysis of 5 Selective Sectors in India

Dr. Kavita Indapurkar · Kushagra Tyagi

Investigating the growth trajectory of the digital marketing industry within five specific Indian sectors—e-commerce, healthcare, education, finance, and real estate—is the goal of this study. This study's main goals are to clarify the critical role that digital marketing has had in influencing these sectors' business...

Digital Marketing

Karl Moore · Niketh Pareek · Marie Parent · Misako Furuya

Meme Marketing: Leveraging Internet Culture's Influence for Digital Marketing towards customer retention

Autoría no especificada

Contemporary and Emerging Content Marketing Trends

Simone Kurtzke

Digital Marketing

Autoría no especificada

Marketing

Paul Baines · Sara Rosengren · Paolo Antonetti

Marketing answers questions such as: How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? The tex...

DIGITAL MARKETING AS A STRATEGIC MANAGEMENT INSTRUMENT FOR TOURISM CLUSTERS

Shakhnoza A. Karimova

The article examines the evolving role of digital marketing as a strategic management tool in tourism clusters, extending Porter’s cluster theory and the smart tourism concept. Digital marketing is no longer just a communication channel; it is becoming a managerial mechanism that integrates marketing, analytics, and st...