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This study aims to analyze the effect of digital marketing, EXO brand ambassador, and brand image on purchase intention of Scarlett Whitening products among EXO fans in Surakarta. A quantitative approach was used by collecting data through closed questionnaires distributed to 100 respondents selected using purposive sa...
Rini Handayani · null Andhi Sukma · Fansuri Munawar · Aditya Yudanegara · y 3 más
Marketing trends have shifted from conventional (offline) to digital (online). With digital marketing, it can reach all people wherever they are without any geographical and time restrictions. Business actors have started using digital marketing as a promotional tool, but not optimally, because they are hindered by the...
Putra Tangguh Wisnuaji · Dwi Rachmawati · Suci Ayu Sudari
Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digit...
2. Zero hungereconomics and businesssocial sciences
Vinh The Huynh · Toai Van Nguyen · Hien The Huynh · Thao Phuong Thi Nguyen
This study aims to identify and analyze factors affecting the development of Digital marketing in Vietnamese businesses. Through combining qualitative (in-depth interviews) and quantitative (survey) research methods, the results show that there are six main groups of factors affecting the application and effectiveness...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The development of digital technology encourages MSMEs to optimize social media as an effective and efficient marketing tool. This study aims to analyze the effectiveness of utilizing social media, especially Whatsapp Business , Instagram and TikTok, as digital marketing media for MSME Deandra Batik Lampung. The method...
null Gagas Pratasona · null Yudas Tadius Adi Chandra
Based on the results of interviews with business actors of Soto Batok and Roti Bakar Bandung in Agromulyo village, Sedayu district, Bantul regency, Yogyakarta. That business actors have not been optimal in conducting digital marketing, this community service aims to increase knowledge to important business actors in di...
The pharmaceutical industry is undergoing significant changes in digital marketing, utilizing tools like social media, email campaigns, and e-commerce to engage customers more effectively and reach wider audiences. This study examines how digital marketing influences people's decisions, which strategies are most effect...
Nur Fadiah · Mustari Mustari · Rahmatullah Rahmatullah · Nurdiana Nurdiana · y 1 más
This research aims to provide insight and knowledge regarding the influence of product quality and innovation on the competitive advantage of culinary business actors in the PTB Maros Regency area by using digital marketing as a moderating factor. This strategy uses descriptive methods combined with quantitative resear...
The purpose of this study is to look into how digital marketing affects Micro, Small, and Medium-Sized Enterprises' (MSMEs) overall growth and sales performance in Thoothukudi. The introduction of digital technologies has changed the marketing landscape recently and given companies new ways to connect with their target...
This research aims to analyze the influence of digital marketing and government support on the success of Micro, Small and Medium Enterprises (MSMEs) in Medan City. The research method used involved a survey of MSME owners as well as quantitative data analysis to measure the level of influence of digital marketing and...
economics and businesssocial sciences8. Economic growth
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