Buscador de Tesis y publicaciones académicas

AI-Enabled Digital Marketing: Transforming Strategy, Engagement and Outcomes

Dr. Pravin S. Borase

Artificial intelligence (AI) is revolutionising digital marketing by enabling automation, personalisation, and data-driven decision making on an unprecedented scale. This study critically evaluates the effects on marketing performance, consumer engagement, ROI, and strategic efficacy of integrating AI technologies into...

<p>The Role of Digital Marketing in Strengthening Rural Enterprises: A Comparative Analysis of the Western Balkans&nbsp;</p>

Milena Cvjetković · Bojana Ostojić

Aim: This paper explores the impact of digital marketing on the business performance and market integration of rural households and enterprises in the Western Balkan countries, with focus on the application of digital tools and strategies to increase market participation and visibility of rural products and services. M...

ROLE OF DIGITAL MARKETING IN THE DEVELOPMENT AND SUCCESS OF WOMEN ENTREPRENEURSHIP

Indhuja M, Dr. Ramesh Kanna M

Digital marketing has really changed the way businesses work by making it possible for them to grow andbe seen. This study is about how digital marketing helps women who start their businesses. It looks at howthe internet and online advertising help these women reach customers make more money and build a brand.We talke...

A measurement exploring the relationship between customer engagement and digital transformation in restaurants

Van Ninh, Nguyen · Danko, Lukáš

This research aims to explore and analyze how adopting digital transformation initiatives and leveraging e-marketing techniques can influence various aspects of restaurant operations to improved sales outcomes. This research aims to develop models that explore the connections between based on the principles of the Tech...

Identifying the gaps in digital marketing in a Finnish consulting company

Vuola, Santeri

Tämän kandidaatintutkielman tarkoitus oli selvittää, kuinka suomalainen konsultointiyritys voisi parantaa digitaalista markkinointiaan, ja sitä kautta saada enemmän leadejä. Tutkielman teoriatausta perustuu aiempaan tutkimukseen liittyen digitaaliseen markkinointiin, sekä asiakashankintaan. Tutkielma tavoittelee konsul...

Social media marketing through digital marketing channels

Biçer, Derya Fatma

digital marketing training

kalpana

Digital Marketing Course in Telugu : ODMT brings you Telugu’s most Advanced Digital Marketing course – now upgraded with AI-powered tools and automation. Whether you’re a student, job seeker, entrepreneur, or housewife – our course helps you build a successful career in digital marketing using both traditional strategi...

REDEFINING LUXURY: THE IMPACT OF COVID-19 ON THE MARKETING STRATEGIES OF HIGH-END FASHION BRANDS

Pino Pizarro, Laura

This dissertation analyzes how leading luxury fashion brands adapted their digital marketing strategies after the COVID-19 pandemic. Through a comparative case study of Gucci, Chanel, Prada, and Louis Vuitton, the study examines the growing importance of social media, e-commerce, influencer marketing, and digital exper...

Pemanfaatan Digital Marketing Pada Pondok Pesantren Tahfidz Al-Qur’an Ath-Thohiriyah Muhammadiyah

Muhammad Halim Maimun · null Kussudyarsana · null Huda Kurnia Maulana · null Ahmada Auliya Rahman · y 1 más

Abstrak Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) merupakan Amal Usaha Muhammadiyah (AUM) yang fokus dalam pembelajaran menghafal Al-Qur’an. Permasalahan utama yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah adalah sulitnya mencari santri. Untuk meningkatkan jumlah...

PENGEMBANGAN KAPASITAS KEPEMUDAAN DI SUMATERA BARAT MELALUI WORKSHOP BRANDING DAN DIGITAL MARKETING

Haris Satria · Dwi Mutia Sari · Budiwirman Budiwirman · Eko Purnomo

Program Kemitraan Masyarakat (PKM) ini bertujuan untuk mengembangkan kapasitas kepemudaan di Sumatera Barat melalui workshop branding dan digital marketing. Adapun mitra dalam pelaksanaan workshop yaitu DPD KNPI Sumatera Barat. Metode workshop menggunakan pendekatan student centered learning (SCL), dilaksanakan secara...