Buscador de Tesis y publicaciones académicas

Learning Management in Innovative Communities for Marketing and Digital Marketing of Agricultural Products: A Case Study of Date Palm Products, Rai Sukjai Project, Ban Hao, Ratchaburi Province

Ntapat Worapongpat · Uswin Chaiwiwat · Natthanon Thavisin · Qingchao Sun

Background and Aim: The agricultural sector in Thailand, particularly date palm cultivation, faces challenges in marketing and distribution. The Rai Sukjai Project in Ban Hao, Ratchaburi Province, aims to address these challenges by integrating innovative community learning management and digital marketing strategies t...

DIGITAL MARKETING: EVOLUTION OF DEVELOPMENT IN UKRAINE

Autoría no especificada

The article considers the change of the marketing complex with the development of digital technologies, namely: the genesis of digital marketing, its characteristics and main channels. The role and special significance of digital marketing in the activity of Ukrainian enterprises is determined. It is substantiated that...

Strategic Management and a New Generation of Industries

Javaherihaghighi, Sara · Tabatabaei Mohammadi, Amirhossein

ChaptersChapter 1: AI-Powered Digital Marketing and Hyper-Personalization (Sara Javaherihaghighi)IntroductionContextualize the evolution of digital marketing in the era of artificial intelligence (AI) and machine learning (ML).Define AI-powered digital marketing and hyper-personalization, emphasizing dynamic, data-driv...

Цифровой маркетинг в России: характеристика и современные инструменты

Autoría no especificada

Демонстрируется, что цифровой маркетинг позволяет значительно повышать экономическую эффективность деятельности компании. Проанализированы основные инструменты цифрового маркетинга. Представлены преимущества и недостатки цифрового маркетинга

Digitalization of the enterprise’s marketing management process

Svitlana Semenіuk

The theoretical and methodological principles of digitization of the marketing management process are examined in the article, main stages of its use in the practical activities of business entities are suggested. It is noted that successful digitalization of the marketing management process can only be achieved if the...

The impact of digital marketing on enterprises competition strategy

Tetiana Borysova · Yuliia Protsyshyn · Andrii Krupnyk

The article explores the priority areas of digital marketing’s impact on the formation and implementation of a competitive strategy for enterprises in the modern business environment. To achieve this goal, the following scientific objectives have been defined: to reveal the essence of digital marketing strategy and its...

"How a Digital Marketing Agency Helps Businesses Achieve Sustainable Growth in 2026"

Sanbrains Seo

"In today\u2019s fast-changing online landscape, businesses must go beyond traditional marketing methods to stay competitive. Customers now search, compare, and make buying decisions online. This shift has made partnering with a professional Digital Marketing Agency essential for companies that want consistent visibili...

Estrategias de marketing digital para empresas del sector agroindustrial

Ricardo Cordero, Berlys de Jesús · Martelo Negrete, Luis Miguel

El sector Agroindustrial Colombiano está estructurado en su mayoría por Mipymes que actualmente están logrando mantenerse en el mercado, después de los estragos que género la pandemia de Covid 19. Estas empresas están teniendo en cuenta el Marketing Digital como herramienta de posicionamiento y crecimiento empresarial....

Top AI-Powered Digital Marketing Course in Rithala, Delhi

DSST Public Schools

AI-Integrated Digital Marketing Training in Rithala Expert Mentorship with Career Guidance & Support Learn SEO, Google Ads, Social Media & AI Automation AI-Integrated Curriculum: Master Generative AI 100% Practical Learning with Real Agency Exposure Industry-Recognized Digital Marketing Certification Internship & Place...

Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues

van Gogh, Roseline · Walrave, Michel · Poels, Karolien