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The purpose of the article is to study the essence and tools of digital marketing in the system of integrated marketing communications, to determine the differences between digital marketing and Internet marketing, to substantiate the theoretical and practical provisions of the use of digital marketing in library activ...
social sciencesother social sciencesBibliography. Library science. Information resourcesZ
The article considers topical tasks of modeling the processes of management, selection and optimization of the use of digital marketing tools. The main characteristics of digital marketing tools and features of their use are highlighted. The classification of digital marketing tools is given: marketing in mobile networ...
other engineering and technologiesengineering and technology
Abstract Background: Digital marketing is a new form of business management and promotion, namely promoting services and products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post-transition countries still do not fully utilize the benefits of digital market...
The background term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing started to become popular with the widespread adoption of the Internet in the 1990s. Digital marketing involves ma...
Boost Your Business with a Digital Marketing Freelancer in IndiaWelcome to my blog! I’m Heena, a skilled Digital Marketing Freelancer based in India. In today’s digital-first world, it’s essential for every business, whether small or large, to establish a strong online presence. My goal is to help businesses like yours...
null Amisha Novita Arif · null Yuniningsih Yuniningsih
Technological developments have created many opportunities for many sectors. One of them is the opportunity for SMEs. A business that utilizes technological media has a great opportunity to develop. The use of technology in a business can be done with digital-based marketing or what is commonly called digital marketing...
"Hyderabad is home to a vast array of digital marketing experts in the fields of content marketing, SEO marketing, social media marketing, and performance marketing. Local marketing agencies are playing a crucial role in developing marketing strategies for SMBs as well as larger businesses. These agencies often leverag...
Digital marketing is one of the most important concepts to grasp because it includes all of the most effective marketing strategies and is constantly evolving. A few business owners formerly searched for a simple method of reaching their clients with their goods and services. They were having trouble understanding thei...
In the era of digital economy, the digital marketing model brings opportunities and challenges to cross-border e-commerce enterprises. This paper conducts an in-depth study on the marketing strategies of cross-border e-commerce enterprises under the digital marketing model, including global market research and analysis...
The current article concentrates on the tendencies of digital marketing technologies, digitalization and the studies frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies being used in garment and textile e...
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