Buscador de Tesis y publicaciones académicas

From digital overdose to human touch – making sense of the latest marketing jargon

Konttinen Annika · Seppänen Anu

The Adoption of AI-tools in Digital Marketing : A qualitative study of how AI-tools are adopted and integrated into the daily work of digital marketing.

Joshi, Neil

SYSTEMATIC LITERATURE REVIEW DIGITAL MARKETING ANALYSIS OF TIKTOKSHOP APPLICATION FEATURES ON PURCHASING DECISIONS

Lili Karmela Fitriani · Mohamad Ramdan · Abdisamad Abdirahman Omar

The digital era has brought about a significant transformation in the global marketing landscape, with TikTok Shop emerging as an e-commerce platform that integrates creative content with commercial transactions. This study aims to analyze the influence of digital marketing on consumer purchasing decisions on the TikTo...

Digital Marketing as a tool to integrate immigrants in Finland : Case Company StartUp Refugees

Azizi, Sharifah

This research project delves into the marketing techniques employed by StartUp Refugees, a governmental organization dedicated to helping immigrants integrate into the Finnish labor market. The main objective is to gain an understanding of how their digital marketing tactics impact integration in Finland. Through this...

Pemanfaatan Influencer Produk Somethinc Dalam Strategi Digital Marketing di Kalangan Masyarakat

Azzahra Nasyatra Sulindra · Ariana Widya Ningsih · Ariyo Wibowo · Erwin Permana

The marketing strategy using influencers is included in one of the business strategies, namely viral marketing. Viral marketing can be interpreted as a marketing strategy that is carried out by disseminating product information or opinions to the surrounding environment by word of mouth using digital media. One of the...

Analyzing the Impact of Digital Marketing on Online Furniture Purchases in Pakistan: Mediated by Consumer Attitude and Moderated by Brand Equity

Faiz Rasul Zaka · Janifer Anak Lunyai · Ejaz Ahmed · Anees Shahbaz · y 2 más

This paper examines how digital marketing strategies affect the purchase decision of the consumers in the furniture industry in Pakistan with consumer attitude as a mediator and brand equity as a moderator. The digitalization takes place at a fast pace, and more and more businesses demonstrate their dependence on digit...

THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM INDUSTRY GROWTH

Mahmudova, Kimmatkhan

Tourism marketing has undergone significant transformation in recent years, driven by digital advancements and evolving consumer preferences. This paper explores the critical role of digital marketing strategies, including social media, user-generated content, influencer collaborations, and emerging technologies like A...

Research on Luxury Marketing Strategies in the Digital Age: A Case Study of Hermès' Social Media Marketing

Lunan Deng

This paper adopts the method of case study to analyze the social media marketing strategy of Hermès in depth, and analyzes and discusses the development trend of luxury marketing in the digital era. The following conclusions can be drawn: firstly, the success of Hermès lies in the subtle layout of its social media mark...

DIGITAL MARKETING ASSISTANCE TO INCREASE THE TURNOVER AND IMAGE OF MSMEs THROUGH FOOD PHOTOGRAPHY AND SOCMED

Andhatu Achsa · Dian Marlina Verawati · Dinar Melani Hutajulu

This program was implemented with the aim of helping MSMEs entrepreneurs in Balesari Village, Windusari District, Magelang Regency, Central Java to increasing business turnover and expanding the market for these MSMEs products. The form of this activity was mentoring activities with lecture methods, tutorials, and disc...

Digital marketing UMKM Bumbu Basah di Balikpapan

null Husnul Muamilah · null Ratna Dewi Kusumawati · null Mahsun · null Tia Rahmatika · y 1 más

Kegiatan pelatihan ini sebagai wujud pengabdian kepada masyarakat dengan tujuan mengembangkan penerapan digital marketing pada usaha mikro, kecil, dan menengah (UMKM) bumbu basah di Balikpapan. UMKM bumbu basah di Balikpapan telah mulai memanfaatkan media social seperti Instagram dan di marketplace yaitu shopee untuk m...