Buscador de Tesis y publicaciones académicas

Artículo 2024 Revisado por pares

Pemanfaatan Digital Marketing Dalam Pengembangan Pemasaran Usaha Mikro Kecil Dan Menengah (UMKM)

Elan Rusnendar · Irfan Achmad Musadat · Agung Pramayuda

Digital marketing menjadi salah satu solusi strategis dalam menghadapi tantangan pemasaran bagi Usaha Mikro Kecil dan Menengah (UMKM) di era digital. Penelitian ini bertujuan untuk mengkaji pemanfaatan digital marketing dalam meningkatkan efektivitas pemasaran dan pertumbuhan UMKM. Metode penelitian yang digunakan adal...

economics and business social sciences

• Universitas Informatika dan Bisnis Indonesia
• DOI: 10.37278/insearch.v23i1.1037

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Artículo 2026 Acceso abierto Revisado por pares

Peran Digitalisasi Pemasaran dalam Meningkatkan Daya Saing UMKM

Farid Irgie Priyadi · Muhamad Erwin

Technological advancements have encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies to enhance competitiveness. This study aims to analyze the role of marketing digitalization, particularly visual-based digital campaigns and influencer promotion, in improving the competitivenes...

economics and business social sciences

• CV. Nolsatu
• DOI: 10.65258/jutekom.v2.i1.45

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Tesis doctoral 2021 Revisado por pares

Examining the use of digital marketing tools among visual artists for purposeful career development

Corwin B. Fowlkes · Neville Vakharia · Andrew Zitcer

With the advent of the digital age, visual artists are in a greater position to define their methods of engagement with potential audiences through digital marketing. This engagement helps in creating a digital presence in support of their work and services. Through the combination of a qualitative survey and individua...

humanities and the arts arts

• Drexel University Libraries
• DOI: 10.17918/d8p078

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Digital Marketing Training At The Tempe Tofu Business Association

Kahar Haerah · Zainul Arifin

This article discusses the results of community service activities in Kebonsari Village, especially at the Tempe Tofu Business Association (PUTT) in Talangsari Village. PUTT is an initiative that aims to create jobs and improve the welfare of its members. One of the key aspects of PUTT's success is the understanding of...

economics and business social sciences

• Universitas Muhammadiyah Jember
• DOI: 10.32528/jhce.v2i3.2208

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Artículo 2024 Acceso abierto Revisado por pares

Promoting Sales Growth through Digital Marketing Initiatives: Case Studies and Best Practices

Moammad Darpana Saikia

Over the last fifteen years, digital media platforms have revolutionized marketing by providing new ways to reach, inform, interact, sell to, and serve customers. According to research, people now spend more than six hours every day online, across several devices. In the context of rising digital engagement, brands nee...

economics and business social sciences

• Century Science Publishing Co
• DOI: 10.53469/jgebf.2024.06(11).04

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Artículo 2021 Acceso abierto Revisado por pares

The Role of Digitalization in MSME Marketing

Rohmadina Sabila Fitri

Digital technology has a big role in MSME business and marketing today. The use of digital technology in the digital marketing concept is a combination of online and strategies offline, where marketing withmedia online must also be supported by offline content that has a human-to-human touch so that it becomes relevant...

economics and business social sciences Education

• Center for Open Science
• DOI: 10.31219/osf.io/hupw9

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Conjunto de datos 2025 Acceso abierto

Dataset Trend Analysis of Digital Marketing for F&B Entrepreneurs through Social Media

Melintina, Camila

Dataset Trend Analysis of Digital Marketing for F&B Entrepreneurs through Social Media

Bibliometrics

• DOI: 10.17632/6rx757h54r

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Tesis de maestría 2025

Diseño de un Plan de Marketing Digital para Mostaza Green Burger

Alcalá Sánchez, María

Alcalá Sánchez, María; director de proyecto: Oliver González, Ana Belén

• Spain
• Spanish; Castilian

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Publication 2025 Acceso abierto

AdWise Solutions: A Case Study of a Digital Marketing Agency in Dera Ghazi Khan

Hikmat Ullah, Hikmat Ullah

Title AdWise Solutions: A Case Study of a Digital Marketing Agency in Dera Ghazi Khan Author Hikmat Ullah Abstract This case study examines AdWise Solutions, a leading digital marketing and creative design agency based in Dera Ghazi Khan, Pakistan. The study explores the agency’s history, services, market position, com...

digital marketing agency social media marketing Social Marketing economics and business

• Zenodo
• English
• DOI: 10.5281/zenodo.17826280

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Artículo 2022 Acceso abierto Revisado por pares 7 citas

Digital Marketing's Influence on Consumer Purchasing Decision: A Case Study in Iraq

Ali Khalaf Mohammed Al Sukaini

Examining the effects of digital marketing on customer purchase decisions was the main goal of this study.Specific objectives guided the study, including the evaluation of digital marketing platforms in Iraq with the ability to impact purchasing decisions and the identification of product categories that customers purc...

economics and business social sciences

• Asian Multicultural Research Study
• DOI: 10.47616/jamrsss.v3i3.312

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