Buscador de Tesis y publicaciones académicas

Strategi Pemasaran Dalam Pengembangan UMKM Melalui Digital Marketing (Studi Kasus UMKM Dapur Mommy, Kelurahan Rembang, Kecamatan Sananwetan, Kota Blitar)

null Salsabilla Prabawati Hariyono · null Jojok Dwiridotjahjono

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding a...

The Role of Digital Marketing in Promoting the Internationalization of SMEs in the Digital Economy Era: A Case Study of Cassava Chip Businesses in Trenggalek

Lestari, Novi Puji · Sudarmiatin, Sudarmiatin · Pratikto, Heri

Aims: This study aims to analyze the role of digital marketing in encouraging the internationalization of small and medium enterprises (SMEs) in the digital economy era, with a focus on cassava chips businesses in Trenggalek Regency, Indonesia. The study also seeks to identify the opportunities and challenges faced by...

Digital marketing strategy optimisation of e-commerce products considering user needs

Shuang Li · Xueqin Ge

TENDENCIAS Y ESTRATEGIAS DEL MARKETING DIGITAL EN EL SECTOR DE LA MODA DE LUJO.

Juanes García, Adrián

Tendencias y Estrategias del Marketing Digital en el sector de la moda de lujo

Ethical AI Integration in Digital Marketing for Sustainable Public Health Development in Africa

Blessing Takawira · Ayanda Sibiya · Martha Chadyiwa · David Pooe

Impact Of Covid-19 On Digital Marketing

Geetika Parminder Kaur Manjiri Joshi

Penerapan Strategi Digital Marketing dalam Mempromosikan Produk Virgin Coconut Oil (VCO) pada UMKM Moonow Jaya

Herry Mokoginta · Agus Irianto Paputungan · Dody Mahmud

Penerapan strategi digital marketing pada UMKM Moonow Jaya terbukti efektif dalam meningkatkan kesadaran merek dan penjualan produk Virgin Coconut Oil (VCO). Penelitian ini bertujuan untuk mengevaluasi dampak digital marketing terhadap kesadaran merek dan penjualan, dengan fokus pada efektivitas platform media sosial (...

Improving Digital Literacy & Digital Marketing Skills of MSMEs in Bonto Manurung Village

Abdillah SAS · Supriadi Syam · Andi Riska Andreani Syafaruddin · Safitri Nuraulia Gunawang · y 1 más

This community service program aims to enhance digital literacy and digital marketing skills among small business groups in Bonto Manurung village, Maros Regency. The lack of knowledge and skills in utilizing digital technology is one of the main obstacles to improving the competitiveness and market reach of these busi...

Role of Influencer Marketing in Brand Promotion: A Study on Hyundai Motor Company

Deva Mundlik · Darshana kadam · Dr Karuna Gole

Influencer marketing has become an important digital marketing strategy in today’s competitive market. Companies use social media influencers to increase brand awareness, customer engagement, and product promotion. This study focuses on understanding the role of influencer marketing in promoting Hyundai Motor Company....

UTILIZING DIGITAL MARKETING IN SELLING TOUR PACKAGES: A SYSTEMATIC REVIEW OF LITERATURE

Dhia Fadhila Hendra

The advancement of digital technology has transformed how consumers search for information and purchase tourism products. Digital marketing has become a vital strategy for tourism businesses to expand their market reach and effectively engage with consumers. This study aims to analyze the utilization of digital marketi...