Buscador de Tesis y publicaciones académicas

THE EVOLUTION OF DIGITAL MARKETING: TRENDS AND TOOLS

Irina Yu. Kharlamova · Natalia L. Trenina

The article is devoted to the evolution of digital marketing in the context of global digital transformation and dynamically changing consumer models. The article examines the stages of development of digital marketing, starting from the first banner formats and ending with modern ecosystems based on artificial intelli...

Membangun Jaringan Kolaboratif UMKM Kerajinan Bambu Melalui Platform Digital di Desa Karangmulya

Muhamad Syahwildan · Widiastuti Widiastuti · Indra Setiawan

Digital marketing atau pemasaran digital merupakan konsep pemasaran yang banyak digunakan dalam era modern. Banyak produsen menggunakan digital marketing dalam proses pemasarannya karena dengan memasaran barang melalui media digital lebih hemat tenaga dan pembiayaan. Dalam proses digital marketing atau pemasaran digita...

THE CHARACTERISTICS OF USING DIGITAL MARKETING TECHNOLOGIES IN GARMENT AND KNITTING, TEXTILE ENTERPRISES

Abdulaziz Aliev

The current article focuses on the characteristics of digital marketing technologies, digital technology and the scrutinizes conceptual frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies utilized in garm...

FORMING A DIGITAL MARKETING STRATEGY

Zoia DEMCHUK

INTRODUCTION.This article examines the theoretical and methodological foundations for developing a digital marketing strategy in the context of the economy’s deep digitalization, the transformation of consumer behavior, and the growing role of online communication channels in business-consumer interactions. THE PURPOSE...

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FORMATION OF THE DIGITAL ENVIRONMENT IN INDUSTRIAL MARKETING

Galina V. Chumachenko · Danil S. Kotkovets

The formation of a digital environment in industrial marketing is a stage of digitalization of marketing in the activities of industrial enterprises and the organization of marketing activities that will contribute to increasing digital readiness and reducing the digital divide in the digital environment. According to...

MARKETING DIGITAL

Ismail Baklouti

Revisiting the Future of International Marketing Strategy in the Digital Age

Muhammad Adrian Agusta · Yusnidar Yusnidar

This paper explores the opportunities and challenges of the digital era in international marketing strategy. Focus on designing and implementing internet-based strategies, including internal company factors, external environment, market selection, mix marketing, and strategic control. Conceptual study This compiles and...

PELAPORAN KELAS Digital Marketing (MKM403/G) SEMESTER GENAP TAHUN AKADEMIK 2020/2021

Suryawan, I. N. (Ian)

KELAS: Digital Marketing KODE: MKM403/G SKS: 3 PROGRAM STUDI: S1 MANAJEMEN SEMESTER: GENAP 2020/2021 DOSEN: Ian Nurpatria Suryawan, S.E., S.H., S.I.P., M.M. BUKTI KINERJA:NILAI MAHASISWA

Transformational leadership and its impact on digital marketing Applied research in the General Company for Automobile and Machinery Trading in Baghdad

null ريام قاسم محمد · null سجا حسين احمد

The study explores the significance of transformational leadership in the context of digital marketing, focusing on the General Company for Automobile and Machinery Trading in Baghdad. The research aims to understand how transformational leadership influences adaptation to technological changes and improves digital mar...