Buscador de Tesis y publicaciones académicas

The marketing landscape

Ana Cruz · Aleksej Heinze

Marketing Automation in Business-to-Business Relationships and the Emerged Value Cocreation

Diogo Mattos · Beatriz Casais · Alexandra Braga

By the time of COVID pandemic and the consequent physical contact restrictions, relationship marketing requires the use of digital technologies. While digital marketing and marketing automation has been widely researched in the business-to-consumer (B2C) context, this chapter discusses the use of marketing automation i...

Digital marketing

Sak Onkvisit · Michael A. Merz · John J. Shaw

Marketing Automation and Lead Generation Effectiveness: AI-Powered Marketing Systems Performance Analysis

Autoría no especificada

A STUDY ON THE GROWTH OF QUICK COMMERCE APPS THROUGH DIGITAL MARKETING

Murali Krishna Y · Dr. Kokila Kulkarni

This paper is aimed at learning how quick commerce apps develop with the support of digital marketing, particularly, platforms such as Blinkit or Zepto. In recent years, quick commerce has become very popular, especially in urban areas, due to its ability to provide fast delivery and convenience to consumers. The prima...

Strategi Pemasaran Digital dan Entrepreneurial Agility sebagai Upaya Meningkatkan Keunggulan Bersaing Pedagang Pasar Sampangan

Mokhamad Arwani

The development of digital technology has encouraged traditional market traders to adapt in order to maintain their business competitiveness. One of the traditional markets facing this challenge is Sampangan Market in Semarang, where most traders still rely on conventional marketing methods and have not optimally utili...

Sosialisasi Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (Streetsteamgroup)

Tri Febrina · Ida Anggriani · Suwarni Suwarni · Ahmad Soleh · y 1 más

Digital marketing has become an important tool in supporting the growth of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This research aims to examine the effectiveness of digital marketing socialization in MSMEs, particularly in the streetstemgroup sector. Streetstemgroups, which refer to groups of M...

LITERASI PENTINGNYA KETERAMPILAN SOFFSKILL BAGI SISWA DALAM MENGAHADAPI ERA 5.0 PADA SISWA SMA YLPI PEKANBARU

Gilang Nugroho · Armis Armis · Embun Wafi Zakiah

Persiapan sumber daya manusia untuk mengahadapi era digital dinilai sangat penting, karena pada saat sekarang peran manusia mulai digantikan oleh mesin dan manusia diminta harus memiliki soft skill yang berhubungan dengan era digital. Digital Marketing merupakan salah satu media yang saat ini sedang banyak diminati ole...

The Impact of Digital CRM on Destination Marketing Performance for Manado : The Role of the Informed Tourist as a Mediation Variable

null Ivonne Angelic Umboh · null Genesa Pinero Paragados

This study investigates the impact of digital Customer Relationship Management (digital CRM ) on the destination marketing performance of Manado, Indonesia, with a focus on the mediating role of the informed tourist. In the context of digital advancements, digital CRM represents an opportunity for Manado to enhance rel...

PERAN MINAT BELI DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING DAN KETERSEDIAAN METODE PEMBAYARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA PONTIANAK

Nurmalasari Nurmalasari · Latifah Latifah

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan ketersediaan metode pembayaran digital terhadap keputusan pembelian produk UMKM di Kota Pontianak, dengan minat beli sebagai variabel mediasi. Penelitian kuantitatif ini menggunakan metode Structural Equation Modeling (SEM) dengan sampel 15...