Buscador de Tesis y publicaciones académicas

Building Brand Loyalty in a Digital Age: Strategies and Challenges for Modern Marketers of Small – Medium Enterprises (SME)

Grishma Jung Karki

The study examines how small and medium enterprises (SMEs) in Nepal, particularly within the Kathmandu Valley, cultivate customer loyalty in today’s digital environment. Utilizing a mixed-methods approach and responses from 202 participants, the research investigates the influence of social media engagement, personaliz...

Digital Marketing Companies in the Age of AI

Seo, Sanbrains

Introduction to AI in Digital Marketing Digital marketing is evolving rapidly, and artificial intelligence (AI) is transforming how businesses connect with their audiences. Today, digital marketing companies in Hyderabad are adopting AI-driven strategies to stay competitive in a fast-changing market. Traditional market...

SUSTAINABLE BANKING IN THE DIGITAL AGE: LEVERAGING FINTECH AND DIGITAL MARKETING FOR TRANSFORMATIVE GROWTH

Sowmya N · null K Nirmala

The digital transformation of banking is reshaping sustainability through the convergence of technological innovation and digital marketing alliance. This paper conceptualizes sustainable banking as an integration of economic viability, social responsibility, and environmental stewardship made attainable by technology...

How Digital Marketing Affiliates the Digital Stores: A Deep Dive into Shopify, Amazon, Walmart, and Other E-Commerce Giants

null Rezwanul Islam Rezvi · null Kazi Obaidur Rahman · null Md Asif Hasan · null Farhan Nasrullah · y 3 más

Today’s business world is heading towards digital platforms aiming to reach more customers by performing sentiment analysis and recommending related products considering customers’ choice and preferences to enhance sales revenue and maximize profitability. Digital marketing plays a crucial role in this transformation b...

ORIENTASI TEKNOLOGI MELALUI PEMAHAMAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PETANI MILENIAL DI KECAMATAN SEBATIK KABUPATEN NUNUKAN PROVINSI KALIMANTAN UTARA

Rusdy Setiawan · Etty Wahyuni · Irawati HM · Yusrie Yusrie

Agriculture in Indonesia in 2020-2024 is focused on realizing advanced, independent, and modern agriculture, with one of the main targets being the growth of 2.5 million millennial entrepreneurs by 2024. In North Kalimantan, millennial farmers have a strategic role in achieving food sovereignty, but many of them have n...

The Role Of Artificial Intelligence - Ai In Tokopedia's Digital Marketing System Towards 2030

Muh. Darwiwing · Mela Suryanengsih

. The development of digital technology towards 2030 positions Artificial Intelligence as a core element in building a more effective, measurable, and adaptive digital marketing system. Although various studies have discussed the application of AI in e-commerce, comprehensive studies focusing on the integration of AI i...

Digital Transformation Challenges at a Small Ryokan in Arima Onsen:

Yusuke Yoshikawa

IMPLEMENTATION OF INFORMATION TECHNOLOGIES IN THE EXECUTION OF MARKETING PROJECTS

Svitlana Vasyltsova · Maksim Hasiuk

The article examines the implementation of information technologies in the execution of marketing projects and their impact on the effectiveness of marketing activities of enterprises. In the context of the modern economy, characterized by high dynamism, digitalization of business processes, and increased competition,...

Pemberdayaan Masyarakat melalui Pelatihan Digital Marketing pada UMKM Produk Pertanian di Desa Bodag, Madiun, Jawa Timur

Prakoso Adi · Rizka Mulyani · Ardhiana Noor Hanifah Putri · Cindy Intan Saputri · y 4 más

<p><strong><em>Community Empowerment through Digital Marketing Training in Agricultural Product SMEs in Bodag Village, Madiun, East Java. </em></strong><em><em>Micro, Small and Medium Enterprises (MSMEs) are often faced with problems related to the limited range of product marketing because they only use conventional m...

Digital Marketing as a Tool of Mass Communication for health and wellness Entrepreneurs of South Odisha

Goel, Rahul · Veluri, KK · Mishra, Sarbesh

Modern age makes use of Digital Marketing techniques for mass communication in most of the cases. Not just has it reduced the marketing cost by its effectiveness, but it has also enabled the business owners to reach the customers in a better way. It also aids in analysing and reviewing data on customers behaviours so t...