Buscador de Tesis y publicaciones académicas

Retail Digital Marketing Strategy and Its Impact on Consumer Purchasing Behaviour: Learning from the Literature

Sibbir Ahmed · Husam Alharahsheh

Digital marketing shapes consumer behaviours in today’s competitive retail landscape. This review paper draws on the literature to explore the theoretical foundations of digital marketing strategies, with a focus on their application to consumer decision-making within Solomon’s consumer behaviour model. Key elements su...

Peningkatan Kapasitas Digital Marketing Bagi Pelaku UMKM di Desa Sukamahi

Rismawati Rismawati · Vadiah Apriyanti · Ramsih Rosita Sari · Alfia Nur Istiani Putri · y 1 más

This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Sukamahi Village in the field of digital marketing. Many MSME actors still rely on conventional marketing methods, which limits their market reach and hinders business development. Through intensive training...

Pengembangan Strategi Pemasaran Digital terhadap Penjualan Produk Peralatan Rumah Tangga di Toko Mekar Bireuen

null Zuriani Ritonga · null Fatimah Zuhra · null Afriana Afriana · null Rara Astili Siregar

This study aims to analyze effective digital marketing strategies in increasing sales of household appliance products at Toko Mekar. The growth of digital technology has changed the business landscape, and businesses must adopt relevant marketing strategies to stay competitive. Through a qualitative approach, data is c...

The impact of digital marketing strategies on the competitiveness of agritourism enterprises in Southeast Serbia

Milena Cvjetković

The aim of this paper is to examine the impact of digital marketing strategies on the competitiveness of agritourism enterprises in Southeast Serbia. The research is based on a quantitative approach and includes the application of descriptive statistics, correlation and regression analysis, as well as factor and cluste...

The Role of Digital Footprints in Shaping Personalized Marketing Strategies

null Neelam Raut

This research paper examines the role of digital footprints in shaping personalized marketing strategies, focusing on the perceptions of digital marketing professionals regarding the effectiveness of tracking consumer data while considering privacy implications. A structured questionnaire was administered to a sample o...

Digital Marketing Impact on Rural Destinations Promotion : A conceptual model proposal

Rodrigues, Sónia · Correia, Ricardo · Martins, José

The need to implement a new development dynamic in rural regions has been one of the concerns of the rural tourism sector, which is currently starting its digital transformation process and the adoption of digital technologies and tools. In the light of literature, one of the tools with the greatest promotion potential...

Digital Marketing Training Course with Practical Learning | AIInfox Tech

aiinfoxtech

Looking to build a successful career in online marketing? Join AIInfox Tech's Digital Marketing Training Program and gain hands-on experience in SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Web Analytics. Our industry-focused training includes practical projects, expert guidance, and...

Voice Marketing

Alice Zoghaib

Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan

Gao, Shengnan

In unstable economic environments, digital transformation has become a critical factor in business sustainability, particularly in countries with emerging digital infrastructure. However, the practical implementation of digital marketing tools still faces numerous challenges, necessitating a comprehensive analysis of t...

Mengasah Ilmu Digital Marketing Lewat Program Studi Independen MSIB Batch 6 di NF Academy

null Safina Nur Tyas Utami

In today's technological developments, changes towards digital in the industrial sector require us to always be adaptive to change. The reason is that the current marketing is digital-based marketing or what is usually called digital marketing. For this reason, the Ministry of Education, Culture, Research and Technolog...