Buscador de Tesis y publicaciones académicas

SWOT Analysis in Digital Marketing Strategy in Hospitals Lancang Kuning Pekanbaru City in 2023

Leon Candra · Agnes Athalia Masril

Digital marketing strategy is a business process in promoting a product or brand by utilizing digital technology. In Pekanbaru City, there are many private hospitals of various types that have used digital marketing to promote hospitals. Lancang Kuning Hospital Pekanbaru has carried out digital marketing but is still u...

DIGITAL MARKETING CHANNELS: BASIC METHODS AND APPLICATIONS

Remzi Reha Durucasu

With the advancement of digitalization day by day, the importance of the concept of digital marketing for businesses is increasing. Businesses that use appropriate digital marketing channels within the scope of digital marketing, which is defined as all marketing activities carried out in digital environments, can succ...

The Influence Of The Technology Acceptance Model On Digital Marketing Adoption Among Micro, Small, And Medium Enterprises (Msmes): The Moderating Role Of Digital Marketing Training

Ali Amzah · Marliyah Marliyah

This study aims to analyze the influence of the Technology Acceptance Model on the adoption of digital marketing among MSMEs, with digital marketing training as a moderating variable. The focus of this study is on MSME participants who attended a digital marketing training program organized by the Medan City Department...

Digital Marketing Communications: Selection Criteria

Kapustina, L. · Gaiterova, O. · Izakova, N. · Lazukov, M.

This article discusses the concepts of digital and internet marketing and analyzes the classification of digital marketing communications. The purpose of the study is to develop criteria, a methodological approach to selecting the most appropriate digital marketing tools for a particular enterprise and market, and a sy...

Digital Sport Marketing

Vanessa Ratten · Ashleigh-Jane Thompson

Abstract This chapter aims at bringing a sport-centric approach to the study of digital marketing. This is important as most of the existing research on digital marketing takes an industry-neutral perspective that generalises theory to all contexts. The sport industry has been a major recipient of digital marketing so...

The impact of digital inbound marketing on digital marketing performance

Ali Zakariya Al-Quran · Ali Bani-Khaled · Mohammad Mousa Eldahamsheh · Hanan Mohammad Almomani · y 2 más

Impact of Digital Marketing in Building Brand Awareness and Engagement

Dr. S. Maria Antony Raj

Digital marketing has transformed how brands communicate with customers, greatly increasing brand exposure and engagement. This study investigates the effectiveness of digital marketing tactics such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC)...

OPTIMASI TIPE AFFILIATE DIGITAL MARKETING TERHADAP PRODUK UMKM DENGAN MODEL DESKRIPSI CLUSTERING

Laurentinus Laurentinus · Hengki Hengki · Sarwindah Sarwindah · null Okkita Rizan · y 1 más

Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan bebera...

Digital Marketing Logic, Mechanism, Strategy and Evaluation

Miaorou Tan

Digital marketing is a marketing method based on digital technology and internet platforms. In recent years, with the popularity of mobile Internet and the development of social media, digital marketing has attracted more and more attention from enterprises and organizations and has become one of the important means to...

Digital Marketing Strategy For A New Online Business

Obanla, Gbemisola Esther

The advent of the internet has created vast opportunities that have made it easy to start and scale a business. Right at the fingertips of every individual, the internet has made it possible to start a business through eCommerce and scale the business using digital marketing. Digital marketing opportunities are not exc...