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This research aims to find out how much Product Quality affects Customer Loyalty through Digital Marketing of Somethinc products (Case Study of students at the Islamic University of Malang). This research consists of one independent variable, namely Product Quality and one dependent variable, namely Customer Loyalty an...
The rapid development of digital technology has transformed how BRILink agents provide services and implement marketing strategies. This study designs a dashboard prototype to evaluate customer service performance, including transfer and cash withdrawal transactions, and to support data-driven decision-making. The rese...
The article examines current trends and innovative approaches to marketing legal services in the context of the digital economy based on artificial intelligence. Changes have been made to the system of interaction between legal firms and clients under the influence of digital technologies. It analyses the specifics of...
The use of brand ambassadors and digital marketing campaigns has become a popular strategy for companies to reach consumers and influence their purchase decisions through social media content, ultimately increasing sales and company profits. This study aims to determine the effect of Brand Ambassador and Digital Market...
This study aims to analyse the effect of digital marketing via TikTok on user engagement at the Toko Asri SME in Maba City. This study employs a quantitative approach using a survey method involving 97 respondents who are customers and TikTok users. The data were analysed using simple linear regression with the aid of...
The extensive and in-depth application of digital technology has led to the transformation of marketing methods. This article analyzes the role and path of digital marketing in tourist souvenir brands through case studies, expert interviews and literature studies. The findings suggest that the rational use of digital t...
Environmental scienceseconomics and businesssocial sciencesGE1-350
This study to determine the effect of digital marketing, service quality, products on purchasing decisions through consumer satisfaction as an Intervening Variable at PT Unionfam Azaria Berjaya during the Covid 19 Pandemic, totaling 253 respondents. The analytical tool used in this study is SEM AMOS 23. The results of...
HF5001-6182economics and businesssocial sciencesHG1-9999
This study aims to determine the effect of consumer purchasing decisions on UMKM Pawon Seafood Mojokerto products through digital marketing, product quality and price. Research using quantitative methods. Sampling in this study used a purposive sampling method with a total sample of 96 respondents. This study uses data...
This article explores the modern role of budgeting in optimizing marketing expenditures, streamlining and maximizing profits from implementation of marketing tools, and ensuring overall operational efficiency for a hotel company. It proposes transferring the budgeting process to a digital platform in the form of the Fi...
Purpose: This research aims to examine the impact of innovation on blockchain technology adoption within the context of digital marketing.
 Methodology: A combined qualitative and quantitative approach is employed, with a focus on case studies that use blockchain technology as a lens to assess the influence of inn...
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