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98.214 resultados para «marketing digital»

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Artículo 2023 Revisado por pares

Pengaruh Product Quality Terhadap Customer Loyalty Melalui Digital Marketing Pada Produk Somethinc

null Fian Arifiona Faradila · null Isymayati Ash Shiddiqy

This research aims to find out how much Product Quality affects Customer Loyalty through Digital Marketing of Somethinc products (Case Study of students at the Islamic University of Malang). This research consists of one independent variable, namely Product Quality and one dependent variable, namely Customer Loyalty an...

economics and business social sciences
  • Universitas Maritim AMNI Semarang
  • DOI: 10.58192/profit.v3i1.1658
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Artículo 2026 Acceso abierto Revisado por pares

Perancangan Prototipe Dashboard untuk Analisis Pelayanan Nasabah dan Strategi Digital Marketing pada Agen BRILink Cuan Komunika

Rosmini Rosmini · Tedi Budiman Budiman

The rapid development of digital technology has transformed how BRILink agents provide services and implement marketing strategies. This study designs a dashboard prototype to evaluate customer service performance, including transfer and cash withdrawal transactions, and to support data-driven decision-making. The rese...

  • Universitas Masoem
  • DOI: 10.32627/internal.v8i2.1626
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Artículo 2025 Revisado por pares

DATA-DRIVEN AND AI-DRIVEN CUSTOMER EXPERIENCE MANAGEMENT IN THE LEGAL SERVICES INDUSTRY

A. M. MIKHAILOVA

The article examines current trends and innovative approaches to marketing legal services in the context of the digital economy based on artificial intelligence. Changes have been made to the system of interaction between legal firms and clients under the influence of digital technologies. It analyses the specifics of...

social sciences law
  • Institute of Commodity Logistic Research and...
  • DOI: 10.56584/1560-8816-2025-4-174-179
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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Brand Ambassador dan Digital Marketing terhadap Purchase Decision pada Produk Wafer Nabati di Jakarta

null Listyaningsih Listyaningsih · null Budi Kramadibrata

The use of brand ambassadors and digital marketing campaigns has become a popular strategy for companies to reach consumers and influence their purchase decisions through social media content, ultimately increasing sales and company profits. This study aims to determine the effect of Brand Ambassador and Digital Market...

economics and business social sciences
  • Sekolah Tinggi Agama Islam Yayasan Pendidikan...
  • DOI: 10.59059/jupiekes.v3i1.2126
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Artículo 2026 Acceso abierto Revisado por pares

ANALISIS PENGARUH DIGITAL MARKETING UNTUK MENINGKATKAN USER ENGAGEMENT PADA UMKM TOKO ASRI DI KOTA MABA

Almeisya Rongasala · Teguh Wahyono

This study aims to analyse the effect of digital marketing via TikTok on user engagement at the Toko Asri SME in Maba City. This study employs a quantitative approach using a survey method involving 97 respondents who are customers and TikTok users. The data were analysed using simple linear regression with the aid of...

media and communications social sciences
  • Politeknik LP3I Jakarta
  • DOI: 10.34127/jrlab.v15i2.2265
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Artículo 2021 Acceso abierto Revisado por pares 3 citas

The role and path of digital marketing in tourist souvenir brands

Shiqun Yuan · Chengjun Zhou · Yu Zhang

The extensive and in-depth application of digital technology has led to the transformation of marketing methods. This article analyzes the role and path of digital marketing in tourist souvenir brands through case studies, expert interviews and literature studies. The findings suggest that the rational use of digital t...

Environmental sciences economics and business social sciences GE1-350
  • EDP Sciences
  • DOI: 10.1051/e3sconf/202125103044
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

PENGARUH DIGITAL MARKETING, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN DI MASA PANDEMI

Desie - Wijayanti · Suyanto Suyanto · Sukesi Sukesi

This study to determine the effect of digital marketing, service quality, products on purchasing decisions through consumer satisfaction as an Intervening Variable at PT Unionfam Azaria Berjaya during the Covid 19 Pandemic, totaling 253 respondents. The analytical tool used in this study is SEM AMOS 23. The results of...

HF5001-6182 economics and business social sciences HG1-9999
  • Universitas Udayana
  • DOI: 10.24843/ejmunud.2023.v12.i02.p01
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Artículo 2023 Acceso abierto Revisado por pares

Influence of Digital Marketing, Product Quality, and Price on Purchasing Decisions (UMKM Pawon Seafood Mojokerto)

Muchlis Dzul Machdani · Kumara Adji Kusuma

This study aims to determine the effect of consumer purchasing decisions on UMKM Pawon Seafood Mojokerto products through digital marketing, product quality and price. Research using quantitative methods. Sampling in this study used a purposive sampling method with a total sample of 96 respondents. This study uses data...

Product Quality Digital Marketing Price
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/ups.3050
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Artículo 2026 Revisado por pares

IMPLEMENTATION OF DIGITAL MARKETING TECHNOLOGIES IN THE HOTEL INDUSTRY AND EVALUATION OF THEIR EFFECTIVENESS USING FINANCIAL INSTRUMENTS IN THE CONTEXT OF THE OVERALL COMPETITIVENESS OF ENTERPRISES

Autoría no especificada

This article explores the modern role of budgeting in optimizing marketing expenditures, streamlining and maximizing profits from implementation of marketing tools, and ensuring overall operational efficiency for a hotel company. It proposes transferring the budgeting process to a digital platform in the form of the Fi...

  • Institute of Commodity Logistic Research and...
  • DOI: 10.56584/1560-8816-2026-3-124-128
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Artículo 2023 Acceso abierto Revisado por pares

Impact of Innovation on Adoption of Block Chain Technology with the Moderating Role of Digital Marketing

Uroosa Falak · Adeel Raima · Muhammad Bilal

Purpose: This research aims to examine the impact of innovation on blockchain technology adoption within the context of digital marketing.
 Methodology: A combined qualitative and quantitative approach is employed, with a focus on case studies that use blockchain technology as a lens to assess the influence of inn...

economics and business social sciences
  • CARI Journals Limited
  • DOI: 10.47941/jbsm.1502
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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