Buscador de Tesis y publicaciones académicas

The Role of Digital Marketing Governance in Protecting Data Privacy and Consumer Rights in the AI Era

Tareq Hashem · Prabha Kiran · Eman Abd-El-Salam · Ala’ Adili

Purpose: To shed the light on the concept of digital marketing governance and its role to guarantee data privacy and consumer rights from the perspective of consumers themselves in terms of governance (data security, consent management, data governance frameworks, ethical use of data and continuous improvement) in the...

Socialization Digital Marketing Through Social Media In Increase Business Income of the Padang Tualang Village Community Regency Step up

Siregar, Nurafrina; Universitas Pembangunan Panca Budi

This dedication is an application of the author's research conducted in July 202 3 , namely Socialization Digital Marketing Via Deep Social Media Increase Business Income of the Padang Tualang Village Community Regency step In this dedication the author will do socialization Digital Marketing SME Entrepreneurship in In...

From Zero to Digital Hero: Dasar-Dasar Digital Marketing untuk Pemula

null Bakri Bakri · null Badriyah Badriyah · null Retno Widowati · null Mira Firlana

The rapid development of digital technology requires communities to possess basic digital marketing literacy and skills in order to adapt to technology-based communication and marketing patterns. The main problem faced by the target participants in this Community Service Program was the low level of understanding and b...

The relationship between digital marketing and customer behavior: a literature review

CHERKAOUI, Nabil · EL HASSANI, Youssef · TALIBI, Abdelghafour

Nowadays, smartphones and the development of more Internet products such as social media, websites, and mobile applications, made the digital environment changes rapidly. Customers are affected by the change in the digital environment in which they live, becoming daily users almost worldwide due to the variety and usef...

Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy

Yubin Xie · Ronggang Zhou · Xiaorui Wang · Bei-ping Tang

Integrated Marketing Management Strategies in the Digital Age: Comprehensive Analysis and Case Studies

Musaiyadi Musaiyadi · Helmi Agus Salim · Febrina Gerhani

This article examines the development and implementation of integrated marketing management strategies in the context of the digital age. Through a comprehensive analysis of current literature and case studies from various industries, this research aims to provide an in-depth understanding of how companies can optimize...

Innovation Digital Marketing In Increase Interest Buy Martabak Terang Bulan Arum Consumer

Vira Septria · Salsalliah Albant Triswandi · Muthia Naila Nasution · Yayuk Yuliana

This study aims to analyze the impact of digital marketing innovation on increasing consumer purchasing interest in Martabak Terang Bulan Arum products. In the digital era, the use of technology-based marketing strategies is one of the keys to winning competition in the culinary market. The research method used is a qu...

Digital marketing factors influencing Generation Z’s purchase intention in the restaurant sector: a systematic review

Iris Leandra Alfonso-Sanjul · Elizabeth Acosta-Gonzaga

This article addresses the need to understand how digital marketing influences the purchasing intentions of Generation Z, a key demographic for the restaurant industry due to its strong digital presence. While studies on digital marketing exist, few focus specifically on this generation within the restaurant sector. Th...

Analysis of New Terms in Digital Marketing Innovation Research Themes: Bibliometric Analysis

null Muhammad Rosyihuddin · null Sudarmiatin

The science of studying digital marketing innovation has developed rapidly in the last decade. So, it is necessary to have an in-depth study to find space by further researchers as a form of novelty. This study analyzes the Google Scholar database (last 5 years) through rigorous data selection stages. research analysis...

Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores

Fauzan Daffa · Mochammad Mukti Ali · Nunung Ayu Sofiati · Ade Salman Alfarisi · y 2 más

This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores fac...