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The fast growth of digital technologies has changed the environment of marketing radically, as the use of the conventional methods does not seem adequate to address and attract the modern consumer. In the given paper, an extensive systematic review of digital marketing, including social media marketing, search engine o...
Dr. Suma Godwin · Dr. R. Margaret Selvi · Dr. A. Amali Vinupriyadharshini
Abstract This textbook, Principles of Marketing, offers an in-depth exploration of fundamental and modern marketing concepts designed to make learning accessible to students at various levels. It covers essential topics such as market segmentation, consumer behavior, product development, pricing strategies, promotions,...
Jennifer L. Harris · Frances Fleming-Milici · Ashley N. Gearhardt · Sonya Grier · y 3 más
Abstract Unhealthy food and beverage marketing to children, including adolescents, leads to diet-related negative health outcomes. In recent years, food brands have pioneered highly engaging, rewarding, and targeted digital marketing techniques with enormous youth appeal to reach children online. As with traditional TV...
Este relatório de estágio discute o marketing digital aplicado ao setor de real estate crowdfunding aplicado na empresa BrikkApp. O conteúdo é baseado em literatura recente e no que está acontecendo atualmente relacionado a aplicação direta de uma empresa de investimentos do setor imobiliário, a BrikkApp, na qual foi r...
Purpose: This study aims to explore the digital marketing strategy employed by PT Sewu Segar Primatama, specifically through its Instagram account @rejuveid, for marketing its cold-pressed juice products in Indonesia. The research investigates how the company has adapted its marketing communication strategy in response...
This study aims to explore the interrelationship between adaptive marketing strategy, digital transformation, and innovation resilience in achieving sustainable competitiveness in the contemporary digital economy. Grounded in the theoretical perspectives of dynamic capabilities and organizational resilience, this resea...
Sharmila K · Senthil Kumar S · Vigneshwaran C · Lakshmi Saranya S
Language is our foremost means of communication. It's the technique through how we communicate with the other people about our thoughts and ideas very clearly. There are many myriad languages spoken throughout the world. In addition to an assortment of regional local languages, each country has its own national languag...
media and communications4. Educationsocial sciences
Abstract: This study systematically explores the application of Chat GPT in the field of digital marketing, with a particular focus on its innovative impact on text processing capabilities. The study analyzes the use of Chat GPT in various aspects such as Search Engine Optimization (SEO) ad copywriting, marketing copy...
MarketingFOS: Economics and businessDigital StrategyText Processing
Digital Social Media Marketing (DSMM) or as it is known today, how to utilize social media networks in the form of digital marketing that uses social media platforms and social networking websites with the aim of increasing and gaining marketing and promoting an organization's products and services through paid or unpa...
Tetiana Diadyk · Tetiana Dronova · Oleh Burdyak · Vitalii Nestor · y 1 más
Marketing research’s relevance in digital transformation is paramount for ensuring business process efficiency. The article aims to analyse the impact of new digital tools on marketing research, identify the main advantages of these methods, and develop recommendations for their optimisation. The methodology involves a...
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